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Formulation alone isn’t enough to win in today’s beverage market. Success requires a system, one where ingredients, packaging, equipment, and go-to-market plans work in sync. This free resource, based on a Nombase podcast with MSI Express, shares how brands like yours can master the shift from benchtop to large-scale stick pack production while avoiding costly reformulations and delays. Learn more

Even for an industry born out of risk and uncertainty, hemp beverages are now officially in uncharted waters. 

After a whirlwind few days this week, the multi-billion-dollar hemp-derived THC industry is waking up this morning to the stark reality that, barring the creation of a legal federal framework, they will be virtually extinct within a year. 

As part of the funding bill to reopen the government passed last night, hemp-derived products will be required to contain less than .4mg THC per container, as of November 13, 2026. But the early aftermath, industry operators and advocates have already sprung into action.

We detailed what the new restrictions mean, how the industry is reacting, and what lies ahead in the coming year.

🎁 Gift Link! Read the full story here – even if you’re not yet an Insider. 

🚨 BevNET Live L.A. is just 24 days away 600+ beverage founders, investors, retailers, and operators are already joining us Dec. 7–9.

There’s still time to be part of it, but not much. Limited spots remain for product sampling and 1:1 meetings with investors, retailers, and seasoned experts.

If you’ve been waiting for a sign to register, this is it. 

🎟 Secure your spot now: bevnetlive.com

Last year’s merger of premium juice makers Natalie’s Orchid Island Juice Co. and Perricone Farms was billed as an opportunity to bring together two “perfectly aligned” brands. Both companies said they’re now reaping the rewards of the combination.

Become an Insider for all of the details.

Protein-packed products are in high demand. Capture this opportunity in the growing food supplement and nutrition category. This category continues to grow and shows no signs of slowing down. With Tetra Pak's expertise, they'll help you from idea to shelf with your protein product. Learn more

Gopuff announced today it has raised $250 million in new funding as it enters its “strongest financial position in company history,” the company said. 

Insiders can access the full funding details.

Here’s a look at leading headlines from around the beverage industry. Insiders get access to the full story.

1. Trip Brings in $40M To Build Brand, Community in US
2. Brown-Forman Expands New Mix in The U.S.
3. Inside Paperboy’s ‘Venture-Media Hybrid’ Fund I
4. Monster Touts Female-Focused Energy Innovation As Q3 Sales Pass $2B
5. Lucky Energy Closes $25M Round, Prepares For Innovation

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This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard chat about the acquisition of TreeHouse Foods, the regulatory outlook for hemp beverages, a new verification standard for non-ultraprocessed foods, and Lucky Energy’s latest funding round.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

Like what you are listening to? Please don’t hesitate to rate our show and leave a review on your podcast platform of choice.