Plus, video game marketing, No Sleep acquisitions, Skinergy investment, Taste Radio͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetApril 14, 2026
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.
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📰 Big Today In Beverage

McDonald’s Is Playing Dirty With Menu Expansion

McDonald’s Is Playing Dirty With Menu Expansion
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Martín Caballero

Managing Editor, BevNET

Fast food’s new obsession with beverages is turning into a “dirty” game. 

Maybe it’s just so CEOs don’t have to do any more burger-eating videos (PLEASE), but these days the titans of quick service food slangin’ are all eager to sell consumers all the TikTok-inspired, frankensoda concoctions they can handle. 

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👉🏼 The News You Need 👈🏼

🤝 No Sleep Acquires Three Brands, Plans For More

The venture firm that backed Yoju and Madre Mezcal is shifting into a full portfolio operator with the acquisition of three craft spirits – and more expected on the way. 

Read the full analysis with Insider access

 

🎮 Will Gaming Be the Next Big Marketing Channel?

Hashku is betting that gaming will be the next essential channel for food and beverage marketers, as time spent in-game begins to rival time spent on social media. 

Continue reading the full breakdown with Insider access

 

Free Download: Ready for Takeoff

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📰 Trending Headlines

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

  1. Suja Life Files for IPO

  2. 100 Coconuts, Casa Azul Update Leadership Team

  3. Pablo’s Mate Signs with LAD, Preps Soccer-Themed Summer Campaign

  4. Sazerac Enters the Ring for Brown-Forman, But Analysts Are Skeptical

  5. Mark Anthony Brands to Acquire Finnish Long Drink

 

🎙️ Taste Radio: Building An Under The Radar Superstar.

How Toom Is Taking Over.

How Toom Is Taking Over.

After more than a decade of grinding in obscurity – including years of failed commercialization attempts and even living in his brother’s basement – Toom founder and CEO Matt Joyce is finally turning a humble garlic dip into one of the fastest-growing CPG brands in America. 

Tune into the episode now. Also available on Spotify and Apple Podcasts.

 
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