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Conor’s got ketones. 

That Conor being Irish MMA superstar (and budding bev-alc entrepreneur) Conor McGregor, who announced his entrance to the supercharged fitness-energy drink market last month with MAC Energy. 

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After months of legal wrangling, a federal judge has delivered a blow to Uncle Nearest founder Fawn Weaver. 

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Non-alcoholic beverage sales maintained a steady growth curve in the first half of May, though energy drinks are starting to show signs of slowing down, per the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. PLEZi Rebuilds Around Steph Curry

2. RNDC Layoffs Continue in WA, SD Ahead of Potential Deals

3. Former NFL Star Micah Hyde Seeks to Bridge Beer, Hemp Drinks

4. Looming THC Ban Has Retailers, Brands Searching For Alternative Buzzes

5. ‘Healthy Enough’ Products Dominate 2025 New Product Pacesetters

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This week on the podcast, Monica and Lukas discuss WILDE Brands’ expansion into crackers made with chicken breast, the discontinuation of Lionel Messi’s sports drink brand, a functional beverage startup tackling menstrual symptoms, and David Protein’s sequel to last year’s seafood stunt.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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