You’re reading the Lite Edition, a snapshot of Nosh’s full Daily Briefing for Insider members.

The unraveling of low-carb, high-protein bread company BetterBrand has taken yet another turn. 

Easy Lunches & More, a specialty food delivery service that has called itself “the last retailer of BetterBrand,” is now producing its own alternative product – The Fit Bagel – after communication with BetterBrand abruptly ceased.

Unlock the full story with BevNET & Nosh Insider

Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, and on-demand CPG video courses, to get the full Daily Briefing and unlock Insider-only content such as:

• The latest on Encore Consumer Capital’s new fund
• A complete analysis of PepsiCo’s price reduction plans
• A bankruptcy notice from a century old, family-owned candy maker
• Marketing moves from Once Upon a Farm, Square Baby, Dan-O’s and more

Explore Insider Member Benefits

Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions.

Peter Attia has stepped down from his role as chief science officer at David Protein following revelations that he had a years-long relationship with convicted sex offender Jeffrey Epstein.

Read the full analysis with Insider access

Whoa Dough has discontinued its first product line – shelf-stable cookie dough snack bars – as it leans into a fresh new format bringing it deeper into snacking while hurdling the protein-saturated and overly-competitive bar category.

Continue reading the full breakdown with Insider access

Tired of chasing food, beverage, and beer reports across sites? The Nombase Data Hub, powered by BevNET, brings together consumer trends, category shifts, retail data, all in one searchable archive, powered by top research partners.

Insider-only access here.

Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Bachan’s Acquired By The Marzetti Company
2. Hain Celestial Divests Snack Portfolio
3. Oats Overnights Secures $45M Investment From Astō
4. CAVU Closes Fifth Fund At $325M
5. How Evergreen Is Building A Frozen Waffle Platform

If you spend tens of thousands of dollars to exhibit at Expo West but get swallowed up by the noise, was it even worth being there at all?

In this episode, BevNET CPG Media’s Marty Caballero and Mike Schneider talk about why some brands leave Expo West with real momentum while others quietly fade into the background. They break down how media coverage is planned, why timing matters, what is actually worth announcing, and how early decisions shape booth traffic and buyer awareness.

We'll focus on the simple planning most brands skip and how taking care of it ahead of time can help you walk into Expo already a step ahead.

Tune into the episode here. Also available on Spotify and Apple Podcasts.