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At the inaugural Winter FancyFaire this week in San Diego, the Specialty Food Association highlighted its pick for the top trend of the year – “SenseMaxxing.” Confused? We’ll explain.

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Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, and on-demand CPG video courses, to get the full Daily Briefing and unlock Insider-only content such as:

• What is “sensemaxxing” and a dive inside the trends spotted at Winter FancyFaire
• What Danone’s latest investment says about the yogurt category
• Everything we know about Amazon’s new big box concept
• What’s new from KIND, Chosen Foods, LikeAir and more

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Growth equity fund SEMCAP announced today its inaugural Food & Nutrition fund closed at $125 million, garnering commitments from a base that spans strategic investors and leading food brokers from across the industry.

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Protein snacks are fancy fare, too (excuse us, FancyFaire*). We spotted a handful of brands aiming to broaden their addressable audiences with new convenient nutrition innovations. 

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. The Good Crisp Company Acquired By Kroger-affiliated MPearlRock
2. Honey Mama’s Adds $4M To Support Manufacturing, Distribution Growth
3. Gigantic Charts Its Next Chapter with Updated Format, Branding
4. Good Culture Sells Majority Stake To L Catterton
5. Go Raw Sold to Indian Bank USK Capital

Tired of chasing food, beverage, and beer reports across sites? The Nombase Data Hub, powered by BevNET, brings together consumer trends, category shifts, retail data, all in one searchable archive, powered by top research partners.

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Getting into Whole Foods Market is a major milestone, but it's only the beginning. What follows is the work of proving velocity, maintaining placement, and deciding when and how to grow beyond your first region.

In this episode, Cecilia Rios Murrieta, co-founder of JAS alcohol free functional cocktails, and Jomaree Pinkard, co-founder of Hella Cocktail Co, share what it really takes to grow inside Whole Foods Market. Cecilia discusses JAS’s launch in 95 stores through a regional program and the reality of staying on shelf, while Jomaree shares advice based on Hella's journey from regional placement to national distribution.

Cecilia and Jomaree discuss the demos, merchandising, distribution strategy, innovation timing, promo decisions, and navigating buyer relationships to pave the way from regional to national growth.

Tune in here. Also available on Spotify and Apple Podcasts.