Replacing synthetic dyes with natural colours is rarely a simple one-to-one switch. Explore Döhler’s whitepaper on “AI + Colour” and discover how digital colour modelling can help you accelerate product development and shorten time-to-market. Learn More

It’s been 12 years since Ryne O’Donnell founded his glass-bottled “living beverage” brand Sol-ti.

The idea of “living” beverages has evolved over the years – from fermented drinks like kombucha to shelf-stable beverages fortified with prebiotics, protein and functional ingredients.

Meanwhile, Sol-ti has maintained its focus. It has steadily built a refrigerated organic, juice-based shot and beverage platform using its proprietary UV light-filtration manufacturing system.

But now, on the heels of a $30 million investment, it's ready to put its foot on the gas. 

Read the full story on BevNET

Great CPG branding is about more than creating something that looks good. It’s about making strategic decisions that help consumers notice your product, understand it quickly, remember it, and ultimately choose it.

In this course, brand and design expert Fred Hart breaks down the fundamentals founders should understand when building or evolving a consumer brand. You’ll learn how to establish a strong brand strategy before jumping into design, create a name that can grow with your business, make smarter front-of-pack decisions, and use packaging design and structure to differentiate your product in a crowded category.

Explore the course.

Read the story.

Read the story.

Read the story.

You better respect this pouch…

Capri Sun is testing a new, larger pouch size that packs tripled the juice after “thousands of fans” requested a bigger format. 

While its launching as an LTO at the moment, fans can submit feedback via the #CapriSunBigPouch and make their case for Big Pouches to be permanent. 

You’re seeing the surface. Insider members get the full story.

BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

If staying ahead is part of your job, this is your silver bullet.

In a complex market, consider this two part series on the whey supply crunch, breakdowns of the growth strategies of energy drinks and RTD shakes as well as a bit of non-alc sales data to help parse through the noise…

🐮 Demand for whey protein has outpaced supply, and there’s no simple way to ramp up production. Reporter Shauna Golden broke down the supply chain crunch and how it is impacting brands in a two part series. 

Read about the supply challenges here and catch up on the business impact here.

🪖 How does a high-performance energy drink brand built for hardcore special military operatives make the jump to the mainstream? A lot less seriously than you might think. Learn all about the maneuver on BevNET. 

💪 David Protein’s approach to the RTD shake set will be different from its bar strategy, and the playbook is coming from one pretty informed source. Read more on BevNET.

📊 Non-alcoholic beverage sales were “healthy and modestly accelerated.” Access all the data on BevNET.

Kendall Kransdorf, founder of whipped cottage cheese dip Cotta, built on a hero ingredient with a short shelf life and high demand – a combination that forces hard operational decisions. 

Mary Kate Kloeblen, a supply chain consultant and cofounder of Golden Thread Operations, walks through where Cotto is actually losing shelf life (it's not always the formula) and what to fix instead.

Listen now.

Also available on Spotify and Apple Podcasts.

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.

Stay in the know across food, beverage, beer and spirits. Explore BevNET’s full lineup of newsletters and never miss the latest news, insights and trends. 

• Nosh delivers daily food industry insights 

• Brewbound sends daily beer and beyond updates

• Spirits is a free, bi-weekly digest of spirits sector news

Still not satisfied? Check out the Nombase data hub, CPG directory, jobs board, podcast and newswire. Sign up for the Nombase newsletter here.

Your feedback is our fuel. Tell us what you think about the Daily Briefing. 

📥 Did a friend forward you this newsletter? Sign up here.