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Thought we were past the better-for-you wave and deep into protein-maxxing only? Think again. 

It appears some categories still could use some (ingredient deck) cleaning up before completely maxxing-out. 

Inspired by the needs of her grandmother, Lucille Health’s Jess Haghani has set out to spur a better-for-you wave across the highly-processed senior nutrition aisle.

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• A new bill and Bev-Alc-backed group seeks to save the future of hemp-derived THC beverage
• A new look and partnership for Heywell
• Distribution news from The Zero Proof, Asahi and Uncle Arnie’s

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Lucky is platforming around energy, moving beyond drinks and into two new product formats.  

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Major hotel chains are rethinking how and where to sell bev-alc  – and some long-standing staples and trendy offerings aren’t making the cut. 

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Langers Juice Sees Functional Future With GLP-1 & NA Innovations
2. Coco5 Lands $10M in Fresh Funding; Names CEO
3. Vertosa Faces Legal Challenge Over Hemp THC Production Process
4. Nestlé Starts Auction for S. Pellegrino, Perrier & Water Assets
5. Spindrift Is First Beverage to Adopt Non-UPF Verified As Enrollment Opens