Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, on-demand CPG video courses, the full Daily Briefing and Insider-only content.

Explore Insider Member Benefits

Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions.

A functional product is only as good as what survives to the last serving. This free guide breaks down how format, stability, oxygen, and absorption decide whether a product delivers. Download and build functional products that hold up. Learn more

Acqua Chiarella doesn’t need to be in the U.S. 

It’s a point referenced more than a few times in conversation with the team enlisted to bring the family-owned premium Italian water brand to the States as its exclusive distributor, making the comment all the more illuminating. 

Unlock the full story with BevNET & Nosh Insider

The latest NIQ On Premise analysis highlights a beverage alcohol landscape increasingly defined by divergent category performance and evolving consumer preferences. 

Spirits continue to strengthen their leadership position, delivering value growth and gaining share while Beer and Wine remain under pressure. 

Beyond overall category performance, the report provides a detailed view of the forces shaping future growth across beverage alcohol.

Read the full report with Insider access

The Free Spirits Company has overhauled its packaging, formulas and messaging across its full lineup of zero-proof spirits and ready-to-drink (RTD) cocktails, repositioning the five-year-old brand toward the cocktail ritual itself. 

Read the full analysis with Insider access

Innovation never slows down—and neither do we. From concept to shelf, we accelerate your success. While others catch up, you're already launching. Ready to outpace the rest? Learn more

Something & Nothing can now be found in over 200 H-E-B locations across Texas. The premium soda maker is launching an exclusive 4-pack format in the retailer for the first time in the U.S. market.

Continue reading the full breakdown with Insider access

Tired of chasing food, beverage, and beer reports across sites? The Nombase Data Hub, powered by BevNET, brings together consumer trends, category shifts, retail data, all in one searchable archive, powered by top research partners.

Insider-only access here.

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. [Exclusive] FAVE Lands $1M Seed Round

2. Hockey Stick Ventures Launches $3M Fund I

3. Brown-Forman CEO Lawson Whiting to Retire

4. Lessons from Founders Who Stay with the Business

5. PepsiCo Reports Beverage Volume Declines

It’s Hump Day! Here’s a taste of the latest marketing moves from around the beverage industry.

🎶 Hiyo has been named the official non-alcoholic beverage partner of the Breakaway Music Festival for the 2026, 2027, and 2028 seasons. Get all of the details

🏋️ Hint teamed up with “practitioner-assisted stretching” gym chain Stretch Zone for a national summer partnership, offering Hint samples at 100 select Stretch Zone studios. Learn more here

🍋 Milo's Tea Company is celebrating its 80th anniversary with its “Tastes Like Memories” campaign, featuring celebrity chef and cookbook author Carla Hall. Check out all the details

💡 Feature Spotlight: With America 250 celebrations in full swing, brands across CPG categories have leaned hard into Americana-inspired marketing. Learn how to do Americana the right way in our full conversation with CPG branding gurus Jay Williamson, Fred Hart, Kelly Criswell and Edzra Gibson. Read the full story with Insider access

Hungry for more? Get all of the latest marketing news and insights on BevNET

Today's grocery aisle is split between shoppers looking for the best deal and those who are happy to pay more for brands they believe are worth it.

In this episode, Scott Sanders, Business Intelligence Lead at Carbone, and Jeff Lovering, Chief Data Scientist at Customer Marketing Group, talk through what that shift means for CPG brands. 

They share practical ways to think about pricing, promotions, and growth—and how to figure out whether your biggest opportunity is pricing, awareness, positioning, distribution, or something else entirely.

Tune in here. Also available on Spotify and Apple Podcasts.