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Day Two of BevNET Live NYC 2026 was full of insightful panels, educational presentations and strategy-filled conversations, kicking off with the founders of the relaxation beverage Trip, who started the morning’s sessions with a presentation on how the brand has established itself as one of the emerging functional category’s leading brands.

What They Said: “When building the brand our mission is to help a billion people find a moment of calm. That's not restricted in our hearts and minds to one type of environment, and so it's pretty ambitious to be going everywhere all at once,” co-founder Olivia Ferdi said.

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🏃 Bodyarmor introduced its FIT Sparkling Sports Drink line, made with 290 mg of electrolytes, potassium and 60 mg of caffeine from green tea and choline. Read about it here.

🫐 So Cool Thirst Quencher has launched its newest flavor, Blood Orange Rush, alongside a strategic sponsorship partnership with The Daley Move Podcast. Check out the press release.

🧬 NAD4Me rolled out a zero-caffeine “cellular” energy drink made with NAD+, a molecule helping maintain mitochondrial function and supporting DNA repair. See the full announcement.

Check out more new product releases on BevNET

Dad Grass was crowned the champion of New Beverage Showdown 31, joining an elite cohort of well-known beverage brands such as Health-Ade and Poppi that have previously claimed victory in the bi-annual pitch competition.

Insiders can read the complete story with added context on BevNET.

Misinformation in the age of product rating apps is the subject of a new lawsuit filed this week as LMNT is taking on rating app Oasis over claims that its products had dangerous levels of lead. 

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What separates the brands that break through from the ones that get left behind? At BevNET Live NYC 2026, founders, retailers, and investors pointed to a common answer: clarity. In the latest episode of Taste Radio, recorded live from the event this week, the hosts recap key takeaways, including emerging trends in ingestible beauty and why a crystal-clear value proposition is more important than ever. 

Listen now on your podcast platform of choice

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. BevNET Live Day One Recap: Sober Curious Founders Take the Stage

2. Suja Life Posts 22.5% Q1 Sales Growth in First Public Earnings

3. Beverage Sales Rise Amid Memorial Day Holiday

4. Distribution: GURU Heads to Sprouts; Maïzly Adds Harris Teeter

5. Reyes CEO Tom Day On RNDC Deal, Scaling Spirits and Wine Business

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox on Monday.

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