You’re reading the Lite Edition, a snapshot of BevNET’s full Daily Briefing for Insider members.

Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, and on-demand CPG video courses, to get the full Daily Briefing and unlock Insider-only content such as:

• Why A2/A2 dairy could be poised for major gains
• The headwinds facing the parent company of La Croix
• Monday moves from Perfect Hydration, Odyssey, Minor Figures and more

Explore Insider Member Benefits

Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions.

Clean label. High protein. Whole food source… have your eyes glazed over yet? While these remain the buzziest building blocks for most modern emerging brands, they are also key to the revival of a pretty old and well-understood category: Dairy.

Plant-based dairy rode its popularity wave in recent years, capturing plenty of consumers along the way who struggled with the digestive aspect of traditional milk. But lack of taste and nutrition parity with the real thing let the hype expire for some shoppers. 

But now, the 10,000-year old category (yup, that’s how long humans have been consuming cow’s milk) is experiencing a resurgence of some kind, returning to its roots by way of a dairy format typically only found among heritage cow breeds: A2/A2. 

Insiders can access the full story to understand the rising tide for A2/A2 dairy.

The Federal Trade Commission (FTC) laid out its case against PepsiCo in stark detail last week – not that it matters anymore. 

Though the FTC dropped the case back in May, blaming the prior administration for a “nakedly political” prosecution (sounds familiar), a judge unsealed the original complaint last week in response to a request from a consumer advocacy group, giving us a first look at the case-that-wasn’t-to-be. 

Insiders can access the full story.

Water from a spring is usually just that, but not in this case. California-based startup Loonen debuted this week with a line of spring-sourced-but-then-purified still and sparkling waters in glass bottles, as the brand aims to level up category transparency. 

Become an Insider for all of the details.

Here’s a look at leading headlines from around the beverage industry. Insiders get access to the full story.

1. Coca-Cola Reveals CEO Succession Plan
2. PepsiCo To Review of North America Supply Chain Amid Investor Pressure
3. Can Kombucha Reclaim Its Edge Amid the Digestive Health Boom?
4. Thrive Market Drops Alcohol, Bets Big on Adult NA with 100+ SKU Expansion
5. Decadent Flavors, LTO Innovations Stand Out in 2026 Trend Predictions

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

Unlock the full archive here.

The hosts recap a whirlwind week of back-to-back events in L.A., celebrating standout competitions, emerging brands, and generous mentorship from seasoned founders at Nosh Live and BevNET Live. From Projo’s big win in the New Beverage Showdown to celebrity cameos by Ryan Phillippe and Khloé Kardashian, the energy never let up. 

Tune into the episode here. Also available on Spotify and Apple Podcasts.