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| DAILY BRIEFING: LITE EDITION | | A preview of today's news & insights for the beer industry. |
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| 🚨 What You're Missing 🚨 | | | Along with the latest Brewbound Podcast, today’s Insider newsletter includes:
- An Alabama taproom closure as a result of Hurricane Helene’s impact on the brewery’s North Carolina operations;
- Highlights from Heineken USA’s annual business plan for 2025;
- A new year-round offering from AleSmith just in time of National Cider Month.
Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content. Become a Brewbound Insider today! Or, be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access. |
| | Today's Top Story | | | Lester Jones, chief economist and VP of analytics at the National Beer Wholesalers Association (NBWA), joins the Brewbound team to discuss the importance of the on-premise, and how tides may be shifting in draft beer’s favor. The conversation was recorded in San Diego during the NBWA Annual Convention and Product Showcase. Brewbound editor Justin Kendall and reporter Zoe Licata also recap the reimagined Great American Beer Festival (GABF) to managing editor Jess Infante, who is suffering from a bad case of FOMO. The duo give a play-by-play of walking through the new GABF experience areas – Fright, Blast Off, Chill, Prost and Score – and other changes the Brewers Association made to the festival, as well as the best (and strangest) beers they tried, and whether they’re getting Another Round or Tabbing Out on the additions. Listen here or on your preferred podcast platform. |
| | From the Wire | | | Heineken USA (HUSA) CEO Maggie Timoney offered a spoiler at the start of the company’s national sales meeting: Don’t expect new products for 2025. In fact, distributors should expect “more of the same,” she said, as the company is focused on its core portfolio of Heineken and Dos Equis. Timoney acknowledged that distributors are being inundated with a lot of new stuff and HUSA won’t be piling on. Instead, HUSA is seeking more mindshare for its core. A couple of weeks removed from speaking at the National Beer Wholesaler Association’s Annual Convention, Timoney again touched on several of the pressures on the beer category, pointing to health and wellness apps, online gambling, ready-to-drink canned cocktails and cannabis among the confluence of factors chipping away at traditional beer occasions. Insiders can go deeper into HUSA’s 2025 strategy, including marketing plans for Heineken and Dos Equis, including a new marketing campaign.
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| | Brewbound Live Preview | | | Brewbound’s annual Best Of Awards are accepting nominations for 2024! The awards celebrate beverage-alcohol companies for their achievements and impact throughout the last year and serve as an appreciation of notable industry members, trend setters, breakout brands, change agents and up-and-coming entrepreneurs. The awards show will take place in Marina del Rey, CA on the first day of Brewbound Live 2024, taking place December 11 + 12, 2024. 📝 Submit Your Nominations Brewbound’s 2024 Best Of Awards are currently open for nominations. Submitting a nomination guarantees that the person, company, or product submitted will be considered for the category chosen by the nominator. You may submit as many nominations as you’d like, either for your own company/product or a company/product you find deserving. You may also elect as many categories as you’d like for each nomination. Agencies submitting their clients must submit one nomination per client. All nominations will be published on Brewbound.com. The deadline to submit nominations is Friday, November 1. 🧐 Nomination Criteria Below are the categories open for Brewbound Best Of 2024 nominations: - Craft Brewery of the Year
- Large Brewery of the Year
- Beyond Beer Company of the Year
- Person of the Year
- Rising Stars
- Best New Products
Submit your nominations >> |
| | | | The 2024 Brewbound Live business conference will explore how to create meaningful connections with consumers across generations with predictive insights firm Foresight Factory. Lindsay Kunkle, the head of the global firm’s U.S. consultancy, will examine shifting demographics, changing consumer mindsets and emerging audiences with an eye on how these factors are relevant to beverage-alcohol producers. She will offer insights into Generation Z’s outlook on alcohol, as well as dive into the “never old mindset” of Baby Boomers as they enter longevity, the new definition of diversity ,and the growing population of adults who opt not to have children. Kunkle will be among the featured speakers at the 2024 Brewbound Live conference December 11 and 12 at the Marina del Rey Marriott in California. Tickets are available now. Leaders from all three tiers will gather for business-focused conversations on driving the bev-alc industry forward, data presentations, networking and brand building. The speaker roster includes: - Natalie Cilurzo, Russian River Brewing co-owner;
- Lester Jones, NBWA chief economist and VP of analytics;
- Jennifer Hauke, Draftline Technologies founder;
- Zech Francis, BeatBox Beverages SVP of global marketing;
- Rebecca Dye Yonushonis, New Belgium Brewing CMO;
- Arthur Moye, owner and CEO of Full Circle Brewing;
- Kaleigh Theriault, director of thought leadership, beverage alcohol vertical, NIQ;
- Brian “BK” Krueger, VP of business development and portfolio strategies, Bump Williams Consulting;
- Peter Skrbek, CEO, Deschutes Brewery;
- Rebecca Maisel, Gulf Distributing SVP legal and government affairs;
- Lauren Doll-Sheeder, Doll Distributing managing partner;
- Jennifer Grant, Markstein Sales general manager and VP.
Additional speakers will be announced in the coming weeks. Register for Brewbound Live 2024 >> Brewbound Live is sponsored by John I. Haas, NIQ, Crafted ERP, Strike Visuals, Fast Track Packaging, Abstrax Hops, NIQ, Foundry, Suntory, Firestone Walker and JuneShine. Sponsorship opportunities are still available for those seeking to elevate their presence beyond participation. Supplier and service companies interested in sponsoring the Pitch Slam and/or Brewbound Live should contact Brewbound’s ad sales team about opportunities. |
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