From batching to blending and more, TechniBlend provides engineered systems that help RTD producers boost quality, efficiency, consistency and throughput. Discover scalable, high-performance solutions built to support rapid growth, evolving formulations, and modern production demands. Learn more

Protein, but make it easy.

That's not a ChatGPT prompt; it's basically the dominant operating principle in CPG, at least for the moment. We know you've heard it, but consider this a friendly reminder: there was SO MUCH protein across food and beverage at Expo West earlier this month, to the point where it was almost harder to avoid than it was to find. And we have questions.

When Is Protein Not "Protein"?: Now that retailers have plenty of protein drinks to stock, where do they put them all? And where do brands want to live? 

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• An update on Laird’s latest acquisition

• New RTD cocktail launches

• Distribution news from Yerba Madre, Elmhurst and more

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Need a caffeine kick to get your week started?

We’ve got you covered with over a dozen new coffees, energy drinks and CSDs in our latest gallery, with buzzy releases from Happy, La Colombe, Liquid I.V., Culture Pop and more.

🆓 Check out the full gallery here

This new step-by-step guide from Vibrant Ingredients breaks down how to move from concept to commercialization, covering extraction, labeling considerations, concentrate formats, and packaging strategy. Download the full guide and build your next cold brew RTD with confidence. Learn more

LaCroix parent company National Beverage Corp. reported third-quarter net sales of $264 million compared to $267 million in Q3 2025. 

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Coefficient Capital Closes $290M Fund II; Total Assets At $800M

2. Luckin Coffee Closing on Blue Bottle Acquisition

3. Poppi and Bubble Launch Co-branded Soda-inspired Lip Serums

4. PATH Water Enters Sports Drink Set

5. Ten Months After Rebrand, Yerba Madre Eyes National Expansion