Trillium co-founders Esther and JC Tetreault detailed their journey to founding the fourth-largest taproom in the Brewers Association’s (BA) Northeast region as the keynote speakers at Craft Brewers Conference (CBC). 

Insiders are reading about choices they made along the way and how they balance work and life as married entrepreneurs. 

Plus, Insiders are also getting a dose of positivity from Brewers Association president and CEO Bart Watson and a peek inside Lucas Oil Stadium. 

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When her husband told her he wanted to start a brewery, Trillium co-founder Esther Tetreault had a pair of questions for him.

She asked JC Tetreault: “Do you want to be a brewer, which is cool, or do you want to start a business in craft beer?” 

The Tetreaults, who founded Massachusetts-based Trillium in 2013, delivered the keynote address at the Brewers Association’s (BA) annual Craft Brewers Conference on Tuesday in Indianapolis. They shared Trillium’s growth story from a tiny “shoebox” in Boston’s Fort Point neighborhood to a regional hospitality empire with three locations in Boston, a production headquarters and flagship taproom in nearby Canton and a farm in North Stonington, Connecticut.

Insiders can read more about Trillium’s core values, challenges the company has faced and how the Tetreaults balance life and work. 

The Brewers Association’s Craft Brewers Conference has taken over Indianapolis, and the Brewbound team gives a vibe check on the first day of the largest meeting of craft brewers in the U.S. 

Justin, Jess and Zoe recap early presentations from BA board chair Leah Cheston, president and CEO Bart Watson and Trillium founders JC and Esther Tetreault and the overarching theme of resilience in the face of adversity. 

Plus, Jess interviews Liz Nicol, the founder of Drawdown Brewing in Boston’s Jamaica Plain neighborhood, on her brewery’s embrace of women’s sports, community building and running a membership club.

Listen here or on your preferred podcasting platform.