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• Inside Molson Coors’ expansion plans and category priorities for the year ahead
• Details on the growth dynamics between RTDs, beer and aperitifs
• A new investment vehicle from Kevita co-founder Bill Moses
• Marketing moves and new product drops from Gorgie, Huxley and more.

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Molson Coors continues to back its “beyond beer” push into non-alcoholic categories, though questions remain over the pace and balance of its portfolio after Tuesday’s Q3 earnings report. 

The beer giant has long held ambitions to be a broader beverage player through acquired brands like energy drink Zoa and British mixer maker Fever-Tree, but urgency seems to be increasing after another soft earnings report that arrived amidst a generational downturn towards beer.

Insiders can access the full story.

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Cannabis beverages have become a stand-in for alcohol as consumption declines among beer, wine and spirits, according to a recent report from CoBank. 

Insiders can access the full data dive.

Mark Anthony Brands is planning on “slowing down” the growth plan for its Más+ by Messi sports drink as the brand has struggled to make the anticipated impact in the market.

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Here’s a look at leading headlines from around the beverage industry. Insiders get access to the full story.

1. Recess Raises $30 Million in CAVU-led B Round
2. Cove Soda Closes $15M Round to Fuel Innovation
3. Tariffs, Functional Drinks Reshaping Beverage Industry, Per Report
4. Hemp Beverage Brands Call For Pushback On Proposed Ban
5. Owney’s Rum Returns To Roots As Founder Reacquires Brand From Proximo Spirits

You’re seeing the surface. Insider members get the full story.

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If staying ahead is part of your job, this is your silver bullet.

It’s hard to build a brand when the rules keep changing, and few categories test founders like the emerging cannabis beverage space. 

Hear how Anna Baskin, co-founder of hightail., a newly launched low-dose beverage designed for women, and Angus Rittenburg, co-founder and CEO of Wynk, an established brand known for its consistent quality and innovative mobile production model, are tackling that challenge.

They share how they’re building trust in a category still defining itself, navigating complex regulations and limited ad options, educating consumers who are new and cautious, and using storytelling, sampling, and community events to drive awareness - demonstrating how you can grow a brand even when the playbook doesn’t yet exist.

🎧 Tune in here. Also available on Spotify and Apple Podcasts.