Today, you can enjoy one full BevNET Insider story highlighted in the Daily Briefing!

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Sauz cooked 58 days to fill a single Target PO. Magic Mind paid for matcha five months before revenue. A new ebook in collaboration with Oceans Talent unpacks what actually breaks after product market fit, and how brands can rebuild the company while it is still in motion. Learn more

Plainspeak has a plan to become a leading brand in the modern women’s health and wellness space: toss the old playbook. 

StrengthWater, a protein-enhanced powder mix, marks the brand’s debut release and launches online today as a monthly subscription. While it was launched by three female entrepreneurs – and career marketers – the brand is going to forgo traditional marketing tactics.

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Building products with better ingredients is easy to talk about. Building a business around them is much harder. 

Join leaders from Goodles and Culture Pop as they discuss the realities of formulation, sourcing, branding, retail growth, and operations, and how they’ve turned better ingredients into brands that drive trial, repeat purchase, and sustainable growth.

Register here

So Good So You has appointed CPG veteran Jennifer Jorgensen as CEO roughly three months after the functional beverage brand was acquired by consumer-focused private investment firm Bansk Group.

Read the full analysis with Insider access

Cristian Molina built Hugo’s Cocktails on the premise that his nearly two decades behind the bar is a better source for flavor research than any focus group – now he’ll test that theory as he scales into new markets. 

Continue reading the full breakdown with Insider access

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

Unlock the full archive here.

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Report: Nutrabolt Recruits Banks to Lead IPO

2. How Mingle Mocktails Won with Whole Foods

3. Columbia Distributing Adds 850k Cases of Wine and Spirits As RNDC Deal Closes

4. Kroger to Acquire Giant Eagle for $1.65B

5. Elmhurst Enters Alcohol with Oat-Based Spritz Good Day, Darling

It’s Hump Day! Here’s a taste of the latest marketing moves from around the beverage industry.

👍 Yesly has redesigned its packaging and launched new SKUs, expanding its functional platform with a clear protein drink line. Read the full story

🏨 The Coca‑Cola Company and Marriott International, Inc. have entered global agreement that will expand the soda giant’s beverages across Marriott's global portfolio. See the press release

🎧 Sprite is celebrating hip hop history with a limited edition line of cans featuring lyrics from classic rap songs. Check out the report

🏈 Ryde: is teaming with former New England Patriots tight end Rob Gronkowski for a marketing campaign titled “Drink Ryde: It Works.” Read about it here

Check out all of the latest marketing news on BevNET with Insider access

Founders are constantly told they need to build in public – but is it actually the best way to grow?

In this episode of the Nombase Podcast, Nick Elliott, Founder of Esprizio, joins Sara Brooks, Co-Founder of Goldilocks, to discuss the role of founder-led content, social media, PR, and brand strategy in building a successful CPG business.

Listen to the episode here. Also available on Spotify and Apple Podcasts.