In the emerging adult non-alcoholic segment, we’ve seen retailers like Sèchey and Boisson make the jump from online to brick-and-mortar stores in search of a wider audience. It’s a smart strategy – but can it be reverse engineered for another new and disruptive category: THC infused drinks?

Today is Friday and you all know what that means…. It's new product gallery time! We’ve rounded up the hottest new products and packaged them up into a neat array. Here’s a sneak peek at what’s inside:

🌼 Cann announced the return of its most popular flavor, Yuzu Elderflower. The LTO – which comes in 8 oz. (2 mg THC, 4 mg CBD) and 12 oz. (5 mg THC, 10 mg CBD) cans –  is available now through early October. 

💧 Just in time for fall, Waterloo unveiled the newest addition to its seasonal roster: Pomegranate Açai. The new variety joins the brand’s returning seasonal flavor, Spiced Apple. Like all Waterloo varieties, both LTOs do not contain any calories, sugar and sweeteners. 

🥤 Wims launched what it claims to be the world’s first cannabis drink mixer in the form of a pre-portioned, snap-and-squeeze packet. Available in three varieties – Unflavored, Ginger Lime and Lemon Basil – each packet of Pocket-Tonic features 4 mg of CBD and 4 mg of THC.

Check out the full gallery on BevNET for all of this week's new launches.

• Insights from National Beverage Corps. latest earnings
• An legal update on a failed energy drink founder
• The latest people move news from around the industry

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