Plus, how Diageo is leveraging low-alc, military grade energy, Pop Sips review and Taste Radio͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
September 15, 2026
Bevnet
In today’s issueDiageo Leverages Core Brands Into Low-Alc • Echelon Brings New Take on Military-Grade Energy • Review: PopSips Soars With Spiked Prebiotic Soda • Taste Radio: From $2M To $24M In Three Years. Why Katie’s Is Thriving.
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📰 Big Today In Beverage

Hain Celestial Divests International Business To Reduce Debt

Hain Celestial Divests International Business To Reduce Debt
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Brad Avery

Senior Reporter

CPG conglomerates have faced a reckoning in recent years and today’s news signals that, despite significant divestments, they’re still not out of the red.

After selling off its snacking division back in February, The Hain Celestial Group is now divesting its international operations, including plant-based beverages, a baby and kid food line and more. 

The move comes as Hain seeks to pay off corporate debt (totaling $558 million) and streamline operations with a renewed focus on the North American market. The $323 million it’s getting in the deal will help, but it won’t cover all of it.

Could a smaller geographic footprint be the key to the company’s multiyear turnaround? 

Read the full story on BevNET.

 

👉🏼 The News You Need 👈🏼

Diageo Leverages Core Brands Into Low-Alc

Read the story.

 

From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy

Read the story.

 

Review: PopSips Soars With Spiked Prebiotic Soda

Review: PopSips Soars With Spiked Prebiotic Soda

PopSips is one of a handful of products that attempts to answer the question: What if we took the trend of prebiotic “better-for-you” sodas, and brought it into alcohol? Read our full review.

 

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🎙️ Taste Radio: From $2M To $24M In Three Years. Why Katie’s Is Thriving.

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Katie’s has gone from $2 million in revenue to over $24 million in just three years. And founder Katie Lee is still running the chef-driven Italian CPG brand like a restaurateur. 

She shares how she built a national brand with chainwide distribution at Target and Sprouts while staying fiercely committed to the food, culinary standards and restaurant experience that set the brand apart.

Tune into the episode here. 

Also available on Spotify and Apple Podcasts.

 

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