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The new Vibrant Innovation Center brings together flavor expertise and beverage innovation to help turn concepts into market-ready products. Learn more

The intoxicating hemp drink category is facing a cliff in November.

Many alcohol-moderating consumers were drawn to low-dose THC for their ability to give consumers a tangible feeling. With a total ban on the products looming, we’ve begun to look into where the category will go for its next buzz

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As category definitions shift and consumers reconsider what they want to drink, when, and where, BevNET Live NYC 2026 on June 10 + 11 will feature a talk with one of the architects of that disruption when Athletic Brewing Co-Founder & CEO Bill Shufelt takes the stage.

Since 2018, the non-alcoholic beer that Shufelt and partner John Walker launched has flipped the script on the NA category. Athletic Brewing has become both a tasty reward and a symbol of Americans’ moderating approach to alcohol, rather than something defined solely by its missing intoxicant.

⏩ Don’t miss out. Register now.

May’s RTD releases beckon in the summer. 

From golf-inspired libations from High Noon and Good Boy vodka to glow-in-the-dark bottles from Boston Beer, as well as tropical margaritas, hard teas, and vodka-based energy drinks, these new products were made to meet the moment.

Check out the full gallery here

Consumers are looking for more protein and fiber in almost everything they eat and drink. Put these nutritional powerhouses to work in your products with our versatile line of conventional and organic ingredients. Learn more

Zevia is bringing on Brian Bousley as its new EVP and CCO.

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BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Phytolon Closes $23.6M Series B to Scale Natural Colors

2. Former NFL Star Micah Hyde Seeks to Bridge Beer, Hemp Drinks

3. ‘Healthy Enough’ Products Dominate 2025 New Product Pacesetters

4. NIQ: No/Low Alcohol Hits $6 Billion Globally, But Soda and Water Are Winning

5. The Cycle Wants to Put Period Relief in the Grab-and-Go Cooler

A relentless focus on product quality and operational discipline helped Chris Kirby build Ithaca Hummus into one of the most successful CPG brands of the past decade. With Guillermo’s Salsa, he’s putting that same playbook to work again – but at a notably faster rate of growth.

Listen to the episode here. Also available on Spotify and Apple Podcasts.