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Simple Mills is hitting the gas on its next growth opportunity. 

Roughly a year and a half after its $795 million acquisition by Flowers Foods, the better-for-you snack brand is gearing up to enter the convenience store channel with new on-the-go offerings unveiled at this week’s NACS Show in Las Vegas.

The move marks an early step in Flowers’ strategy to expand Simple Mills’ distribution into largely untapped channels while capitalizing on growing demand for BFY snacks. Brand Manager Kelsey Eichman Lloyd said Simple Mills sees a significant opportunity to grow the broader category in convenience retail. 

Read the full story on Nosh.

In this week’s new products roundup, Ghirardelli makes its debut in the cookie aisle, Thomas’ and Bob Evans put a protein-packed spin on familiar favorites, and Jeni’s explores unconventional ingredients with a new acorn-inspired ice cream flavor.

🆓 Check out the full gallery.

🍬 GLiTCH is betting that the best way to sell functional candy is to stop leading with its functionality. Read more.

🫘 Bare Bean is taking its ready-to-eat, vacuum sealed bean business to the consumer level after years of building in foodservice. Learn more.

💧 Once Upon a Farm is pushing deeper into functional nutrition with the launch of organic electrolyte pouches. Check it out.

Can Coke become the new… Poppi? 

The beverage giant is testing prebiotic versions of its stalwart brands, raising questions about where the functional soda market goes next — and what it means for Olipop. We also dig into whether mineral water is finally having its mainstream moment and examine the rise of dynamic grocery pricing and the new laws attempting to put guardrails around it.

Listen to the episode now.

Also available on Spotify and Apple Podcasts.