The bev-alc industry is experiencing a bit of déjà vu heading into the 2nd half of 2026, despite a hot start, according to the latest monthly report from Bump Williams Consulting (BWC). 

Beer, wine and spirits have each recorded near identical trends YTD through June 20, compared to losses recorded in the same period in 2025, BWC reported, citing NIQ-tracked off-premise data.

So far, there has not been a significant uplift from the World Cup, which kicked off June 11 and concludes July 19 – at least not in the off-premise, as reports of “beer shortages” in U.S. host cities have been driven by increased on-premise traffic. 

Learn more, including details on the top growth beer brands bucking trends. 

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Insiders are getting the full scoop on:

• The discontinuation of Deschutes and Costco’s co-branded Kirkland Beers;

• How the World Cup has changed consumer trends in the on-premise;

• Carbliss’ takeover of a former Kmart space;

• And distribution expansion for RTD brand Lake Hour.

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Deschutes’ co-branded beers with Costco are being discontinued and expected to be out of the market later this year, according to a July 1 note to distributors from Peter Skrbek, CEO of the Bend, OR-headquartered craft brewery.

“Kirkland Signature Helles Lager and Kirkland Signature Vintage Ale will be winding down in their current iterations by the end of 2026,” Skrbek wrote in the note, which Brewbound also obtained.

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Soccer fans aren’t just upping their bev-alc intake this summer – they’re increasing how early in the week (and the day) they’re going out for a beverage, according to the latest report from on-premise insights firm BeerBoard. 

On-premise revenue grew (+6.94%) and volume (+6.29%) both increased YoY between June 11 and June 28 – the first 18 days of the World Cup. Thursday recorded the largest YoY volume increase in the 18-day period (+17.63%).

Dive deeper

This week’s Brewbound Podcast will cover all of the news coming out of the 4th of July holiday weekend. The Brewbound trio will cover the Deschutes-Costco news, as well as the latest data dives, including why 2026 is looking a lot like 2025. Look for it midweek.

Plus, we’ll have updates on Deschutes’ business so far this year, fast-growing FMB maker NOCA’s big chain gains heading into the fall, the latest weekly scans and much more.

World Cup fever is translating to dollar signs for UK pub owners. Brewbound Insider’s Week in Beer newsletter writer Sean McNulty covered the big winners of the tournament so far, including England (on and off the pitch) and fans in Atlanta, who are getting some of the cheapest beer prices of the tournament. 

Get all of the pre-Fourth headlines of the last week, with a bit of snark and GIFs.

Catch up on the trending news stories of the last week. Go beyond the headlines with Insider access.

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5. Craft Negative Trends Stabilize in June, per Circana Monthly Report

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