The dream of the 90s is alive in Canada. At least that’s what legacy sparkling water maker Clearly Canadian feels, as the brand looks to build on the nostalgic wave that helped relaunch its business in 2015 and bring it into the 2020s.

Originally founded in 1987, Clearly Canadian’s initial 90s heyday came with sales over $280 million at one point, according to the company’s VP of marketing Casey Howe. But post-Y2K the brand began short circuiting as a series of bad business decisions – including a transition from glass packaging to PET and an ill-fated move out of its DSD network – brought it to bankruptcy and discontinuation.

Total alcoholic beverage sales modestly improved, down 1.6% for the two-week period ending August 10, based on NIQ data from Goldman Sachs. Here’s the overview:

• Volume declines eased slightly, down 3.7% versus -4.1% in the two weeks and -2.6% in the 12-weeks. 
• Performance improved for beer, wine, hard seltzer and cider, while holding steady for spirits and deteriorating slightly for FMBs. 
• RTD cocktails sales growth was mixed with spirit-based RTDs sales positive and steady at 12.17% in the two-weeks, versus 17.3% in the 12-weeks. Wine-based RTD sales were also consistent, up 24.7% in the two-week period. 
• High Noon still leads, although dollar share is contracting. In the hard tea race, Surfside and Sun Cruiser held a 1.5% and 1.3% share, respectively, in the latest two-week data. 

Stay tuned for the full story and more insight on BevNET later today.

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