Plus, La Croix maker posts flat sales, PE funding slumps, Death Wish’s new CEO͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetSeptember 15, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.
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📰 Today's Top Story

🧓 An Old Pal for Modern Times

🧓 An Old Pal for Modern Times
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Martín Caballero

Managing Editor, BevNET

As it tries out a new format, Old Pal is going back to basics. 

The simple ritual of sharing a joint or two with friends has sustained weed culture for decades before the era of legalization. That script doesn’t need to be torn up so much as adapted for a new format, said Rusty Wilenkin, Old Pal co-founder and CEO, as his brand introduces its first drinkable product.

Insiders can access the full story to understand how the new format is an extension of Old Pal’s original thesis.

 

👉🏼 What You Need to Know 👈🏼

🫥 La Croix Maker Posts Near-Flat Net Sales

Strong price/mix helped LaCroix maker National Beverage Corp. to achieve net sales of around $331 million in its Q1 fiscal year 2026 earnings report on Friday, but growth was mostly flat at just +0.3%.

Insiders can access the full breakdown to understand how the club channel is impacting sales.

 

🥤 Reed’s Corporate Reorganization

Ginger beverage maker Reed’s completed a corporate reorganization, appointing veteran luxury and spirits marketer Tina Reejsinghani as CMO. The company’s chief commercial officer, Chris Burleson, has resigned, effective September 12. 

Become an Insider for all of the details.

 

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