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It may be closing time at one of California’s biggest beverage co-packers.

We hope you enjoyed the weekend, because Monday kicks off with some sobering news: according to media reports, Manna Beverages has shuttered operations in California and terminated all employees across two production sites, citing underperformance and mounting debts.

Insiders can access the full story.

Mark Rampolla founded ZICO Coconut Water, scaled it over nine years, and sold it to Coca-Cola for over $200 million. His new book, An Entrepreneur’s Guide to Freedom, helps entrepreneurs break free from the grind and build with purpose — so they, and the companies they lead, can both thrive. Learn more

The latest Brightfield Group Q3 2025 analysis reveals that protein drinks are no longer confined to the gym bag - they’re redefining wellness and daily routines. But the real story may be less about the fad and more about the frontier. 

The report highlights how protein is increasingly tied to women’s health and longevity, especially during perimenopause where conversations around strength, bone health, and muscle preservation are surging - creatine mentions are up a striking 445% year-over-year. 

Insiders can download the full report here.

Liquid Death has signed with the Big One: entering an exclusive, long term distribution agreement with New York metro area DSD house Big Geyser.

Insiders can access the full story.

Gen X ain’t the middle child of the marketplace any more. The generational cohort born between 1965 and 1981 now makes up the largest share of sales across CPG, general merchandise and quick-service restaurants, besting Baby Boomers for the first time, according to Numerator.

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On location in London, the hosts delve into emerging trends and spotlight the brands and entrepreneurs driving innovation in the food and beverage space. Their discussion offers a look at what’s gaining traction across the pond… and what may soon be making its way to the U.S. market.

Tune into the episode here. Also available on Spotify and Apple Podcasts.