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There’s too many brands in the protein bar space. There, I said it. But you also already knew that…

While there’s plenty of brands, very few ever break from the pack. Typically, they serve a specific niche – whether that's in terms of function, or flavor, sometimes both – and grow to a point. Even fewer become household names, joining the ranks of PowerBar, Clif Bar, RXBAR, and the like. 

But consumers are expecting more from their food these days. One protein brand may be key in ushering along this new era.

Stars + Honey announced today its collagen protein bar business has locked in a $24 million minority growth equity investment from VMG Partners. 

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Second Nature Brands is expanding into meat snacks with the acquisition of Tillamook Country Smoker from Insignia Capital Group and family shareholders. 

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The Campbell’s Company is doubling down on a belief that at-home cooking is more than a temporary response to economic uncertainty, as reflected in its Q3 earnings report. 

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Months After Danone Acquisition, Huel Debuts High-Protein Ramen

2. Ingredion to Buy U.K. Competitor Tate & Lyle in $3.6B Deal

3. Kindling Scales Retail Reach And Mission Through Target Partnership

4. Why Morinaga Acquired My/Mochi – and What Comes Next

5. Meat Snack Makers Cash In on America’s Protein Fix

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What if the secret to winning in CPG wasn’t chasing the next trend – but staying focused on simple ingredients, a clear brand promise, and flawless execution? 

Jeff Richards, founder and CEO of plant-based milk brand Mooala, explains how a commitment to organic sourcing, clear positioning, and a disciplined retail strategy helped transform a scrappy startup into one of the category’s fastest-growing companies.

Listen to the episode now. Also available on Spotify and Apple Podcasts.