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The CPG Super Bowl? The Food & Beverage World Cup? We just call it Expo West. 

However you reference it, the three-day trade show in Anaheim this week is where it's all happening, offering a veritable buffet of new products and glimpses into the innovation trends, both established and new, set to dominate the near-term future. 

The BevNET and Nosh teams are out in full-force, and the first dispatches from the show floor have arrived this morning. 

De Soi Gets 'Social': Amidst surging interest in adult non-alcoholic beverages, category pioneer De Soi is looking to broaden the occasions for sophisticated sipping with a new three-SKU line aimed at providing a “light, lively lift" with functional adaptogens. Get more details on De Soi's latest innovation with Insider access 

La Colombe's Summer Celebrations: Nothing says 'party' like cold coffee, right? Chobani-owned La Colombe is betting on it, as it prepares to double-up with summer promotions tied to U.S. Soccer (ahead of the FIFA World Cup in June) and America250 via new packaging for its Draft Latte. Read the full story with Insider access 

Innovation Unleashed: After teasing a slate of new releases last summer, South African brand Smul finally debuted its revamped lineup of functional drinks at Expo West, ranging from matcha oat milk lattes to protein shakes, hydration drinks and gut-support soda. Read the full story with Insider access 

These Oats Are Poppin: If you've been patiently waiting for a popcorn-flavored oat milk, today is your lucky day. Oatly showcased the decidedly unique SKU as part of its growing Barista line, showcasing a bolder approach to flavor and product development from the Swedish brand that is set to continue through 2026. Read the full story with Insider access

Harmless Heats Up: Having cemented its position as a category leader in cold-chain premium coconut water, Harmless Harvest is aiming to leverage its brand awareness (and supply chain) to launch a heat-pasteurized, shelf-stable version of its flagship 100% pure coconut water. Read the full story with Insider access

We’ll check back in tomorrow with even more news and trends at Expo West. In the meantime, stay tuned to BevNET.com as well as our social media channels for an on-the-ground look. 

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If staying ahead is part of your job, this is your silver bullet.

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Pricklee Rebrands as Natural Hydration Drink, Raises $2M

2. Vital Proteins Taps into RTD Ingestible Beauty with Collagen Sparkling Water

3. Caliwater Adds Benson Boone As Investor, Ambassador

4. Spindrift Enters Iced Tea Category with First Non-Carbonated Innovations

5. Blue Monkey Acquires Local Weather, Updates Branding

Expo West 2026 is here, and the BevNET and Nosh team is sharing what's at the top of their hit list. 

Managing editors Martín Caballero and Monica Watrous break down the biggest trends they expect to see on the show floor, from protein and fiber trends, to seed oil free formulations, regenerative ingredients, functional fatigue, GLP-1 friendly products, nostalgic flavors, and more. Can't wait to see you all at the show!!

Tune in here. Also available on Spotify and Apple Podcasts.