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The baked goods aisle is undergoing a bit of a renaissance and donuts, along with benefits like clean label and protein, have been driving the innovation wave. 

Now, a gluten-free, allergen-friendly player has entered the chat as Heavenly Hunks – the soft-baked oatmeal cookie brand – debuted a new sub-brand known as Dupe Loops. 

The donuts were originally conceptualized within a gluten-free food truck in Scottsdale, Ariz., but as demand soared, its founders turned their friendship with the Heavenly Hunks team into a new business venture. 

Read the full story on Nosh.

Across a four-SKU range that includes Roasted Garlic Miso, Sriracha Seaweed, Yakiniku BBQ, and Spicy Yuzu Kosho flavors, Moshi's kettle-cooked potato chips deliver impressive flavor development and an especially satisfying crunch. Read the full review.

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In a complex market, consider these stories on a portfolio pivot, consumer-led transition to non-UPF, consolidation in online grocery and why consumers are fed up with health promises to help parse through the noise…

🍫 Flings is considering a full portfolio pivot after expanding into bite-sized chocolate indulgences. Understand the shift by reading this.

📲 Non-UPF Verified is bringing consumers into the ultraprocessed food (UPF) conversation with the release of a new app that allows them to request a product seek certification. Learn more

🛒 Instacart and Gopuff are joining forces with the latter joining Instacart’s online marketplace. How will this consolidation impact online grocery operations? Read more.

🍎 Consumers are fed up with being told what they need, rather than being offered what they want, per Tastewise’s 2027 Food and Beverage Forecast. Learn more

Every brand eventually changes something big – price, packaging, format, the category it sits in – and that puts existing distribution on the line. 

• After raising its prices to match true production costs, Vermont Creamery walked away from an unprofitable Walmart relationship, then earned its way back into 400 stores. 

• Tuyyo Foods fell off roughly 1,100 doors of shelf space after a merger brought a full rebrand and repackaging. 

Harrison Kahn, President and GM of Vermont Creamery, and Stephanie Garcia Turner, co-founder and CCO of Tuyo Foods, break down how to make a major change and still get your retail partners to come along for the ride.

Listen now.

Also available on Spotify and Apple Podcasts.

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