Big enough for national volume. Flexible enough for new launches. Zumbiel supports beverage brands with scalable support for can packs. https://www.zumbiel.com/contact/?utm_source=bevnet&utm_medium=leaderboard

Lucky Energy wants consumers to savor life the way they savor a cold drink.

The brand debuted a new look for its energy drinks and gummies products at the NACS Show in Las Vegas this week, featuring a slogan that also serves as a corporate mission statement: “Every day is a miracle.”

The move is intended to help Lucky stand out more on shelf, but can its “clean, white” refresh compete in a crowded category filled with numerous better-for-you brands vying for the same consumer?

Read the full story on BevNET.

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In a complex market, consider these stories on innovation trends from NACS to help you parse through the noise…

🆕 The Coca-Cola Company is putting some of its biggest brands to work in the rapidly growing functional soda category with a slate of new innovations rolling out this week at NACS. Learn more.

🥤 Keurig Dr Pepper’s innovation pipeline highlights dirty soda-aligned launches, creamy additions to energy, and updates to a few legacy brands. Read more.

⚡ Celsius is unveiling a hydrating new energy drink and a “louder,” modern brand refresh for Rockstar at NACS this week. Learn more.

Read these stories and more with BevNET and Nosh Insider access.

The obvious path to growth isn’t always the right one for your product. Burlap & Barrel has built a successful spice business by making some decidedly unconventional choices about where it sells, how it reaches consumers and what it refuses to compromise. 

Founder Ethan Frisch joins Sourcery founder Bhavna Kolakaluri, to dig into the creative ways brands can work around the realities of their products instead of forcing them into a growth model that doesn’t fit.

Listen now.

Also available on Spotify and Apple Podcasts.

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