You’re receiving the Lite Edition of BevNET’s Daily Briefing. Join us as a BevNET & Nosh Insider to receive the full version, which includes:

• How new CEO Hallie Lorber is working to return Hoist to growth within civilian channels
• Inside Canopy’s new venture to scale up its hemp beverage set
• Details on a bankruptcy within the kombucha category
• RISE trademark fight makes it to the top of the fed’s list

Become an Insider to get the full scoop delivered daily.

BevNET Insiders also have access to the Newsletter Archive, including previous newsletter-exclusive Insider content.

This free resource, based on a Nombase podcast with MOSH, Cognizin by Kyowa Hakko, and others, explores how the future will be shaped by cognitive-support products that are both effective and market-ready. The future of Brain-boosting foods, beverages, & tech can all be found inside. Learn more

After years of challenged sales in mainstream retail, Hoist is pulling itself up with new CEO Hallie Lorber leading the way.

Lorber, a former Rowdy Energy and Vitaminwater marketer, was named chief executive of the enhanced hydration beverage brand last month. We sat down with her to learn how she is working to re-establish the 16-year-old brand as a fresh, unique product in a category that’s grown crowded in the intervening decade.

Insiders can access the full story.

Avengers Assemble! 

A match made on the big screen is coming together for a limited edition collaboration. Spider-Man (Tom Holland) and Iron Man (Robert Downey Jr.) have joined forces again to launch Bero Coffee Draught and Happy Eternal Hoptimist ground coffee under their respective CPG brands.

Become an Insider for all of the details.

Following a record-high for U.S. spirits exports in 2024, exports dipped 9% in the second quarter of 2025, driven by ongoing trade tensions, according to a new report.

Insiders can access the full story.

Get your badge today for SFA's reimagined first-of-the-year show, where sampling and networking take place both within the Convention Center and beyond it. A Winter FancyFaire* badge is your ticket to discover new products, trends, and connections at San Diego restaurants and shops. Register now! Learn more

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

Unlock the full archive here.

Stephen Williamson and JC Hanley, the co-founder of plant-based food and beverage company Forager Project, open up about the mission-fueled (and occasionally messy) evolution of their brand, what it takes to build a standout CPG brand in saturated categories, what it means to innovate with both a moral compass and a culinary one and how they define success.

Tune into the episode here. Also available on Spotify and Apple Podcasts.