Suja Life wants a slice of the soda category. The beverage company, which owns juice brands Suja Organic and Vive Organic, has acquired legacy soda brand Slice, with plans to relaunch a clean and low-sugar version of the drink next year. 🍊 Slice was originally created in 1984 by PepsiCo as a fruit-flavored soda brand, but was discontinued in 2005. Since then the trademark has been bandied about and reintroduced at least twice by different owners, including in 2018 (re-envisioned as a sparkling water) and again in 2021. 🍇 Under Suja, the company said it plans to embrace a better-for-you positioning of Slice while still invoking “the classic, nostalgic sodas people know and love,” the company said in a press release. 💰 The move also shows Suja is continuing to look towards M&A to expand its platform. In 2022, the company acquired juice shot brand Vive Organic. This now marks their first purchase since that deal closed. Terms of the transaction were not disclosed. Stay tuned to BevNET for more details. |