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• What Nutrabolt’s stake in Bloom signals about the state of its relationship with KDP
• Details on JPG Resources’ latest acquisition
• Inside Paperboy Ventures’ new venture
• Jefferies details the ‘biggest headwind’ for Bev-Alc

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The energy drinks arms race among global beverage’s top powers continues to roil, with Nutrabolt – and potentially its distribution partner, Keurig Dr Pepper – adding some significant firepower this morning. 

Just 18 months after dropping $90 million for 20% of the company, Texas-based Nutrabolt (best known for C4) has upped its stake in Bloom Nutrition to north of $200 million, enough to take a majority stake. It’s a move that doesn’t just retrench Nutrabolt in categories where it’s already performing, but prepares it for what may come next. Why now?

Insiders can access the full story to understand the deal’s implications for the energy category.

Jumex is getting in the sports drink game with its latest line extension, Hydrolit +Advance, launching alongside a splashy new sponsorship deal.

Insiders can access the full interview with Jumex for all of the insights.

In a win for alcohol trade groups, a controversial government study on alcohol and health won’t be included in the upcoming 2025 Dietary Guidelines for Americans (DGA) after all.

Become an Insider for all of the details.

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When Oscar-nominated actor William H. Macy joined Woody Creek Distillers, it wasn’t a Hollywood deal – it was a neighborhood one. 

In this episode, he and award-winning bartender Sean Kenyon discuss how Woody Creek evolved from a small-town operation into a nationally respected brand, all while staying true to its roots: crafting world-class spirits at accessible prices.

Tune into the episode now. Also available on Spotify and Apple Podcasts.