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Sauz cooked 58 days to fill a single Target PO. Magic Mind paid for matcha five months before revenue. A new ebook in collaboration with Oceans Talent unpacks what actually breaks after product market fit, and how brands can rebuild the company while it is still in motion. Learn more

ALOHA’s plant-based protein bars are moving from Walmart’s nutrition aisle into the main grocery set at about 2,000 stores. The move reflects how shoppers increasingly view protein and fiber as everyday food attributes rather than sports nutrition products.

The brand cited data from the International Food Information Council indicating 71% of U.S. consumers are actively trying to eat more protein, while 64% are trying to eat more fiber.

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☀️ Sweet Loren’s and Kevin’s Natural Foods are betting on breakfast with products that are designed to bridge the gap between packaged convenience and scratch cooking. Read the full story

🥔 Snackish – the latest venture by SmartSweets founder Tara Bosch – debuted this week with a line of protein- and fiber-enhanced potato chips. Get all the details

🐔 Archer Meat Snacks launched its first-ever chicken product as part of a broader rollout of multipacks. Learn more on Nosh

🍜 Campbell’s and Banza teamed up to create a gluten-free condensed chicken noodle soup. Read all about it

🧀 Takeaways, a new protein bar startup, is taking a savory approach to the category. Read more on Nosh

We rounded up all of the rest of this week’s new products and packaged them into our weekly gallery.

🆓 Check out all of the latest launches

Algae Cooking Club has secured $11.6 million in fresh funding, according to a Form D filed with the U.S. Securities and Exchange Commission on June 8.

Read the full analysis with Insider access

Day Out Snacks is gearing up to launch in 2,000 Target stores nationwide, marking the brand’s first permanent national retail placement. 

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Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Consumers Want Groceries Now. Retailers Are Racing to Keep Up

2. Top Seedz Doubles Production Capacity In Largest Expansion Yet

3. Blue Zones Kitchen Adds 2,000 Doors With Target, Albertsons Expansion

4. Danone Sues Chobani Over ‘Misleading’ Yogurt Protein Claims

5. Good Culture Partners with Dairy Co-Op to Expand Production Capacity

What if the next billion-dollar brand is hiding in a powder stick, a functional cookie, or a kid's lunchbox? The hosts break down the meteoric rise of hydration brand DryWater, spotlight Fields Good, the  modern cookie brand launched by the daughter of the founder of Mrs. Fields, and examine the growing opportunity – and unique challenges –  of marketing beverages to kids and families.

Listen to the episode now. Also available on Spotify and Apple Podcasts.

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox on Monday.

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