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The wily veteran comes up against the upstart rival. It’s a tale as old as Coke and Pepsi. 

And in this caffeine-soaked saga of billion-dollar brands – meaning Monster vs. Celsius, mind you – the old man is winning on points. 

Unlock the full stories with BevNET & Nosh Insider

🧂 Celtic Sea Salt is extending into the beverage set for the first time with an electrolyte line aptly named Hydrate. Read about it here

🥚 Noon is betting “liquid breakfast” can earn a spot in consumers’ routines with its functional protein drinks. Check out the story

🏌️ Cann is bringing out investor and NBA Hall of Famer Dwyane Wade for a new golf-inspired cannabis beverage release. Click here for more

🍌 Wild Bill’s Craft Beverage Co. launched an exclusive Banana Cream Soda created in collaboration with Jungle Jim’s International Market. See the press release

Liquid Death is partnering with Feastables, Ghost is co-branding with A&W Root Beer and Starbucks is bringing the Pumpkin Spice Frappuccino to coolers. For these items and more…

🆓 Check out the full new products lineup on BevNET

Diageo CEO Dave Lewis shared a $1 billion cost-cutting plan for the struggling drinks giant on Thursday, alongside a broader push into RTDs and accessible sizes. 

Read the full analysis with Insider access

Zevia reported a modest 1.1% gain in net sales in Q2, solid footing from which its staging both a leadership transition and its biggest-ever marketing investment. 

Continue reading the full breakdown with Insider access

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Black Rifle: Wholesale, DTC Drive Double-Digit Sales Turnaround in Q2

2. Proposed Class Action Target’s RYSE Clear Protein Label Claims

3. KDP Sees Double-Digit Growth In Beverages, But U.S. Coffee Sales Slip

4. The State of Bev-Alc Distribution: RNDC Bankruptcy Reshapes Middle Tier

5. Investors Double Down On Uncle Arnie’s Two-Track THC Approach

Tired of chasing food, beverage, and beer reports across sites? The Nombase Data Hub, powered by BevNET, brings together consumer trends, category shifts, retail data, all in one searchable archive, powered by top research partners.

Insider-only access here.

Even in a tough fundraising market, investors are still writing checks. The question is: to whom? This week, we break down the latest CPG investment data and examine why protein-packed, dye-free, and ingredient-conscious startups continue to stand out with investors.

Listen to the episode here.

Also available on Spotify and Apple Podcasts.

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox on Monday.

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