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The frozen aisle is a wasteland when it comes to discovery. 

Shoppers are literally chilled and, if they are anything like me, try to get in and out of that section of the store as quickly as possible. That means if your product is tucked in a bottom or top corner, or worse – hidden behind a frosted over door – it might DOA. 

But Ripi is looking to bring some heat to the conventional, legacy company-dominated set and its expanding cap table has faith it can undermine common category misconceptions and bring incremental growth to the frozen pasta category. 

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Conagra Brands named former J.M. Smucker Co. leader John Brase as president and CEO, effective May 31. 

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Everyone knows coffee and chocolate go hand-in-hand, but what if the chocolate was actually made of whole coffee beans? Meet Moka Energy. 

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. KYUNU Reimagines Better-For-You Ramen

2. Unilever To Acquire Grüns

3. KIND’s Paper Wrapper Test Shows Promise, But Pricing Still Blocks Scale

4. Thrive Market Pushes Suppliers Meet Scope 3 Targets As EPR Rules Loom

5. Cadootz Raises $3 Million

Here’s a taste of the products moving around the industry to start off your week. 

🥣 MUSH is bringing its ready-to-eat oats to Starbucks and 7-Eleven while adding new high-protein items at Target. Read the full story on Nosh

✈️ Legally Addictive Foods landed a partnership with JetBlue to offer a mini pack of its original cookies on domestic flights. Learn more on Nosh

⚡GateDrop is launching energy gummies designed as a precise, portable alternative to traditional caffeinated drinks. Read more about the startup

💪 Dairy Farmers of America debuted high-protein cottage cheese brand MULU at Walmart stores nationwide. Read the story here

🥟 Laoban is deepening its relationship with Target, rolling out multiple items to more than 1,500 stores in May. Get all the details here

Catch up on all the latest distribution news