Plus, Brew Hub's next chapter and Tilray's FY25 ...͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BrewboundJuly 30, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beer industry.

🚨 What You're Missing 🚨

🔐 Brew Hub’s Next Era, Tilray’s Confidence in Beer and a High Noon Recall

🔐 Brew Hub’s Next Era, Tilray’s Confidence in Beer and a High Noon Recall

Today’s top story is a Brewbound Voices piece exploring M&A tips from Nutter’s Nichole Shustack and Isabelle Cunningham. The story is FREE for all readers.

Along with today’s Brewbound Voices, Brewbound Insiders are also reading about:

  • Great Southern Copackers’ acquisition of Brew Hub;
  • Tilray’s Q4 and FY25 earnings results and comments from leadership;
  • And a High Noon recall.

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

Become a Brewbound Insider today!

Or, be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access.

 

Today's Top Story

🗣️ Brewbound Voices: 3 Ways to Optimize a Craft Beer M&A Deal (And 2 Big Mistakes to Avoid)

🗣️ Brewbound Voices: 3 Ways to Optimize a Craft Beer M&A Deal (And 2 Big Mistakes to Avoid)

Our latest Brewbound Voices – a column that serves as an avenue for experts to contribute their knowledge to our readership – was written by Nichole Shustack and Isabelle Cunningham from the bev-alc law firm Nutter. Shustack is a partner in Nutter’s Regulatory Practice and a member of the Alcohol group. Cunningham is an associate in Nutter’s Regulatory Practice and a member of the Alcohol group.

Shustack and Cunningham may sound familiar. The duo joined the Brewbound Podcast in August to discuss the impact of NA brands crossing over into bev-alc, DTC sales, potential regulations on adult NA beverages and other state legal updates. Listen to the episode here

The full Brewbound Voices story is available free to read here.

 

Brewbound Headlines

💰 Great Southern Copackers Acquires Brew Hub

💰 Great Southern Copackers Acquires Brew Hub
Jessica Infante's profile picture

Jessica Infante

Managing Editor, Brewbound

Brew Hub’s (Lakeland, FL) next era has been solidified, several months after news broke that contract brewing company’s facility had been foreclosed by its bank.

Great Southern Copackers has acquired the company and building, and will rebrand it as Great Southern Beverages, co-founder and CEO Jeremy Roberts told Brewbound. 

Insiders can read more here.

 

💸 Tilray Beverage Biz Posts $241M in Revenue for FY25; Company Records $1.4B Non-Cash Impairment

💸 Tilray Beverage Biz Posts $241M in Revenue for FY25; Company Records $1.4B Non-Cash Impairment
Zoe Licata's profile picture

Zoe Licata

Senior Reporter

Tilray Brands’ 2025 fiscal year ended with mixed results, as the Canadian cannabis and U.S. craft beer platform generated $821.3 million in net revenue ($833.7 million in constant currency) across its various business units for full-year 2025 (FY25, ending May 31, 2025), marking a 4% increase YoY.

However, Tilray noted “strategic decisions” cut into its revenue by $35 million, the company reported Monday. In Q4, Tilray also took a non-cash impairment of $1.396 billion.

Insiders can dive deeper into the beverage business's performance and Tilray’s 2026 outlook here.

 

ICYMI

🔔 New Belgium CEO on Bell’s Renewed Great Lakes Focus, New Innovation Strategy, Kirin Distribution Realignment

🔔 New Belgium CEO on Bell’s Renewed Great Lakes Focus, New Innovation Strategy, Kirin Distribution Realignment
Justin Kendall's profile picture

Justin Kendall

Editor, Brewbound

After reaching nationwide distribution in 2023, Bell’s Brewery has refocused on its core Great Lakes markets.  

New Belgium CEO Shaun Belongie explained that the Michigan craft brand struggled in far away markets, leading the company to double down at home

Insiders can read more from Belongie, including the potential addition of a non-alcoholic beer, Voodoo Ranger Hardcharged Tea’s Year 2 struggles and Kirin’s distribution alignment.

Catch up on previous coverage:

New Belgium Learns From Focused 2025; Mini Rippers in 25K Outlets; LightStrike Finds C-Store Groove

New Belgium CEO on Post-Helene Biz, ‘Lights Out’ Oberon Light Launch, Fat Tire Pricing 

 

Save the Date

🌴 The Brewbound Live Room Block is Open

🌴 The Brewbound Live Room Block is Open

Brewbound Live takes place in Marina del Rey, CA on December 10+11, and the official Marriott hotel block is now available. Staying on-site means you’re just steps away from panel discussions, beer tastings, and connection-building with top industry leaders.

Secure your spot early, register now to access the room block and save $100 with early registration.

 

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