You’re receiving the Lite Edition of Nosh’s Daily Briefing. Join us as a BevNET & Nosh Insider to receive the full version, which includes:

• The full analysis on tariffs’ impact across categories and consumer perception
• A look at two meaty acquisitions this Monday morning
• The latest people and product move news from around the industry

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Sick of tariff talk?! Buckle up – it's going to be a while before we can quit this one. 

We’ve spoken to a selection of small businesses to understand how Trump’s tariffs are impacting the performance and future of CPG brands, but today it's time to zoom out, take a temperature check on consumer perception and assess what categories can be expected to see the biggest squeeze. 

Insiders can access the full analysis to understand what categories will feel the biggest squeeze and why.

Jeni’s Splendid Ice Creams founder Jeni Britton mounted her second entrepreneurial act this year with the launch of gut health brand Floura.

Insiders can access the full interview for a look inside the brand’s go-to-market strategy.

Go beyond the headlines with exclusive access to our editorial team’s insights and hot takes on the latest in food and beverage. As an Insider, you’ll unlock premium newsletter content and archives along with deeper coverage on BevNET.com and Nosh.com. Plus, enjoy event and job listing discounts, along with exclusive Insider perks on Nombase, our digital community and directory for CPG professionals. Join now.

The Vitamin Shoppe has been acquired by Kingswood Capital Management and Performance Investment Partners (PIP). The retailer will be purchased from Franchise Group in a deal that is expected to close later in the second quarter. 

In a year clouded by economic uncertainty, you’d think investors would be clinging to their cash. But by the looks of things, maybe not? This episode also features an interview with acclaimed Boston-based chefs Jamie Bissonnette and Kenta Katagai as they take us behind the scenes of an unforgettable culinary collaboration.

Listen to the episode now. Also available on Spotify and Apple Podcasts.