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• Our field notes from a week at NACS and a stop by Union Kitchen
• Details on an industry-led campaign to pit MAGA against MAHA
• Circle K embraces an NBA legend’s take on THC
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Editor's Note: We apologize for the later-than usual delivery. Our systems were impacted by the widespread Amazon Web Services outage. 

The BevNET team has spent plenty of time out and about over the past week and with all of our reconnaissance from the real world – we’ve got plenty of updates from early stage innovators and Big Beverage alike. Today’s newsletter offers both a digest on the latest updates and a refresher on what you may have missed. 

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BevNET Live L.A. (Dec. 7–9) features a curated lineup of the voices who’ve made bold decisions, founders who’ve scaled, leaders who weathered disruption, and investors who’ve backed big wins. Here’s a glimpse of a few of the conversations happening this December:

• From Startup to Sale: The Spindrift Story – What every founder should know about timing, valuation, and staying true to their brand through acquisition.
• Scaling for the Long Game: Inside Health-Ade’s Journey – From scale to acquisition, how alignment between leadership and investors drives sustainable scale and long-term success.
• A Decade of Investing in Beverage Innovation - Key lessons on what sets breakout brands apart and how founders can stand out in today’s funding landscape.

Early registration pricing expires this Friday, October 24! 

Register now to save and gain early access to the room block, 1:1 meeting sign ups, and sampling opportunities.

Robert Hendrickson, interim CEO and president of Republic National Distributing Company (RNDC), has died, according to the company.

More information is available on BevNET.

Javvy Coffee is expanding its lineup at Sprouts Farmers Market stores nationwide with the addition of Coffee Concentrates in Original, French Vanilla and Caramel flavors, as well as Collagen Creamer Sweet Cream.

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