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Poppi introduced itself to mainstream America with a Super Bowl commercial in 2024 declaring that soda is no longer a “dirty word.”

But “Dirty,” it would appear, is exactly what the people want.

The Dirty Soda trend has grown far beyond Utah and spilled out beyond the home kitchens of TikTok to take over mainstream chain restaurants, catching the eye not just of the Taco Bells and McDonald’s of the world, but also Coke and Pepsi.

🎁 Gift Link! Read the full story on BevNET by clicking here – even if you’re not yet an Insider.

Here’s a look at the leading headlines from the beverage industry this week. Insiders get access to the full story.

1. Judge Considers Receivership for Uncle Nearest Whiskey Amid $100M Loan Default
2. Distribution: Walmart Welcomes De La Calle, 1st Phorm Heads to 7-Eleven
3. Convenience Retail Traffic Slows in July, But Energy Drinks Still Surging
4. ‘Too Good To Pass Up’: Not Beer Launches THC Drinks
5. Uncle Arnie's Raises $7.5M, Targets ‘Category Leadership’ in THC Drinks

Go beyond the headlines with exclusive access to our editorial team’s insights and hot takes on the latest in food and beverage. As an Insider, you’ll unlock premium newsletter content and archives along with deeper coverage on BevNET.com and Nosh.com. Plus, enjoy event and job listing discounts, along with exclusive Insider perks on Nombase, our digital community and directory for CPG professionals. Join now.

Can we call it ‘The Incredible Huel’? 

That’s not a bad nickname for meal replacement smoothie maker Huel’s verdant formal entry into the RTD space: a three-SKU line of Daily Greens drinks in 12 oz. cans. 

That’s just one of the new products you’ll find in today’s new product gallery, which features a little bit of everything… From the straightforward (RAW Nutrition’s first RTD, a chocolate protein shake) to the decidedly less-so (Mountain Dew Zero Sugar, but make it taste like Trolli Cherry Lemon Sour Brite Crawlers). 

🆓 Check it out readers. As always, it’s free for all to access.

Monster just posted its first-ever $2B quarter, Celsius saw revenue jump 84% year-over-year and energy drink sales in C-stores are booming. What’s fueling this explosive growth, and where’s the white space for emerging brands? 

The hosts break it down. They also ponder beef tallow’s potential to power a fried food revival and highlight new mushroom lattes, clean-label cookies and sparkling teas.

Tune into the episode here. 

Also available on Spotify and Apple Podcasts.