| | | | | | In today’s issue | Athletic Brings On Drake Maye, Dak Prescott • Protein2o Enlists Ex-Congo Brands Exec • Non-Alc Beverages Accelerate • Nombase: A Buyer’s Playbook for Scaling a Brand |
| 📰 Big Today In Beverage | | | | Protein supplementation is powering the biggest functional trend since the advent of the energy drink – but the key ingredient, whey protein, is becoming more expensive as supply lags the increasing demand. That has manufacturers and founders making tough choices around price and formula. I took a two-part dive into the cause of the crunch and challenges stemming from the shortage, and where relief might be found. Check out part one. |
| | | | From functional soda and coconut water to clean energy, protein and emerging wellness ingredients, natural beverage continues to expand across new categories, formats and occasions. BevNET’s 2026 Natural Beverage Showcase is now available, bringing together more than 100 beverage brands and industry suppliers for a broad look at what’s showing up across the natural and better-for-you beverage market. Explore it here |
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| | 🆕 What's New? | In a complex market, consider these stories on a rebrand-driven retail surge, opportunities for mood-benefiting beverages and a labeling claim lawsuit to help parse through the noise... 🥤 SkyPop claims its rebrand eight months ago, with a flavor-first focus, pushed the protein soda to rapidly reach 10,000 doors nationwide. Read more 🪴 Kava and Kanna beverage brands are keeping a close eye on an opportunity that may soon arise as the hemp THC market continues to face uncertainty. Read more 🟩 Grüns is the latest CPG brand to be pulled into a legal battle over its use of allulose and “sugar free” marketing claims. Read more |
| | 🎙️ Nombase: A Buyer’s Playbook for Scaling a Brand | | Charlie New is the Global Category Merchant for Refrigerated Beverages at Whole Foods Market, overseeing coffee, tea, juice, and soda. He's spent years watching what separates brands that build lasting shelf presence from brands that stall. In this episode, he walks through how he'd approach building a brand, from spending strategy to team building. Listen now Also available on Spotify and Apple Podcasts. |
| | That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow. Stay in the know across food, beverage, beer and spirits. Explore BevNET’s full lineup of newsletters and never miss the latest news, insights and trends. Nosh delivers daily food industry insights Brewbound sends daily beer and beyond updates Spirits is a free, bi-weekly digest of spirits sector news
Still not satisfied? Check out the Nombase data hub, CPG directory, jobs board, podcast and newswire. Sign up for the Nombase newsletter here. Your feedback is our fuel. Tell us what you think about the Daily Briefing. 📥 Did a friend forward you this newsletter? Sign up here. |
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