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Learn how leading beverage, supplement, and functional food brands turn first-time Amazon buyers into loyal subscribers. This free ebook in collaboration with Straight Up Growth breaks down the tools, tactics, and retention systems driving long-term growth. Learn more

Even as hemp beverage revenue continues an upward trajectory, stakeholders are hedging against a potential ban in November.

One thing is abundantly clear when talking to anyone in hemp drinks these days: The uncertainty is causing a lot of agita.

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McDonald’s plans to expand its McCafé beverage lineup with energy drinks, refreshers, and crafted sodas, with EVP Jill McDonald eyeing an opportunity valued at more than $100 billion.  

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Dutch Bros. has built a budding coffee empire based on rapid drive-through service (and decadent brews) – but could its future be coming on foot? 

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Bad Bunny Effect? Spirits Surge at Total Wine
2. NIQ: 88% of Dry January Participants Stuck With It
3. Maison Perrier Launches Functional Sparkling Water
4. Bulletproof Reboots Its Functional Coffee Playbook For Mainstream Growth
5. RNDC Layoffs Continue Following Major Supplier Losses