Plus, the funding bill to kill hemp, Trip adds $40M, new Diageo CEO͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetNovember 10, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.
Banner Ad Hold

🚨 What You're Missing 🚨

You’re receiving the Lite Edition of BevNET’s Daily Briefing. Join us as a BevNET & Nosh Insider to receive the full version, which includes:

Become an Insider to get the full scoop delivered daily.

BevNET Insiders also have access to the Newsletter Archive, including previous newsletter-exclusive Insider content.

 

Free Download: How to Get Your Beverage Formulation Right the First Time.

Sponsored message from MSI Express

Formulation alone isn’t enough to win in today’s beverage market. Success requires a system, one where ingredients, packaging, equipment, and go-to-market plans work in sync. This free resource, based on a Nombase podcast with MSI Express, shares how brands like yours can master the shift from benchtop to large-scale stick pack production while avoiding costly reformulations and delays. Learn more

📰 Today's Top Story

🗞️ Paperboy Ventures Prepares Fund I Launch

🗞️ Paperboy Ventures Prepares Fund I Launch

After staking a claim as a loudspeaker for emerging brands seeking funding, Paperboy Ventures is taking an unconventional approach to becoming its own investment vehicle.

The platform is evolving into a “venture-media hybrid” as it closes its first $2 million to $3 million fund. The new investment model will pair the deal flow that comes to Paperboy through its podcast and newsletter and invest in what it deems to be the best eight brands throughout 2026.

Insiders can access the full story.

 

✨ BevNET Live L.A. 2025 Preview

📅 Less than 30 Days Away, 550+ Already Registered!

📅 Less than 30 Days Away, 550+ Already Registered!

We’re officially less than a month out from BevNET Live L.A. (Dec. 7 – 9), and the energy is building. You’ll find every corner of the beverage ecosystem represented at BevNET Live. Expect to meet emerging brands, established category leaders, national distributors, retail buyers, and investors looking to back brands.

Register today for BevNET Live.

 

👉🏼 What You Need to Know 👈🏼

😨 Federal Funding Bill Could Kill Hemp Biz

Amidst a record-breaking shutdown, rumors of a thaw in the federal deep-freeze began to accelerate on Sunday through this morning – but could reopening the government mean sacrificing the billion-dollar-plus THC beverage category? 

According to the text of an appropriations bill currently moving through Congressional committees, the answer is a dread-inducing yes.

Insiders can access the full report.

 

Stay Highdrated with Sip Elixirs — The Ultimate THC Beverage Experience

Sponsored message from Sip Elixirs
Stay Highdrated with Sip Elixirs — The Ultimate THC Beverage Experience

Sip Elixirs has created a delicious THC beverage that ditches the stigma and delivers the fun. Whether you’re unwinding or kicking things up a notch we keep it clean, crisp and ridiculously drinkable. With ten flavors, four effects and three doses you can craft your perfect buzz every time. Learn more

🎩 Diageo Names New CEO

Diageo has tapped a consumer goods industry veteran to lead the spirit group’s next chapter, naming Sir Dave Lewis as CEO and ending a months-long search following former CEO Debra Crew’s departure in July. 

Become an Insider for all of the details.

 

📰 Trending Headlines

Here’s a look at leading headlines from around the beverage industry. Insiders get access to the full story.

  1. Celsius Sales Soar As Alani Nu Nears Pepsi Distro Change
  2. Monster Touts Female-Focused Energy Innovation As Q3 Sales Pass $2B
  3. Nine Years After Exit, Steaz’s Founders Return to Lead Turnaround
  4. Craft Spirits Distillery Tattersall Expands Into THC-Infused Beverages
  5. Huxley Rebrands to Showcase “Refreshingly Real Energy”
 

Explore the Nombase Data Hub, Powered by BevNET

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

Unlock the full archive here.

 
That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.

Stay in the know across food, beverage, beer and spirits. Explore BevNET’s full lineup of newsletters and never miss the latest news, insights and trends. 
  • Nosh delivers daily food industry insights 
  • Brewbound sends daily beer and beyond updates
  • Spirits is a free, bi-weekly digest of spirits sector news
Still not satisfied? Check out the Nombase data hub, CPG directory, jobs board, podcast and newswire. Sign up for the Nombase newsletter here.


Have a tip to share? Reach out to Adrianne (Assistant Managing Editor, Newsletters) at adeluca@bevnet.com.

📥 Did a friend forward you this newsletter? Sign up here.

BevNET.com, Inc. 65 Chapel Street, Newton, MA 02458
hello@bevnet.com

Become an Insider Submit News Advertise

Update Preferences Unsubscribe

facebooktwittertwittertwitteryoutube

©1996 - 2025 BevNET.com®
*|LIST:DESCRIPTION|*