It’s election season, and as much as brands may not want to get dragged into the fray of partisan politics, consumers often have a way of forcing the issue – whether it’s last year’s Bud Light boycott or Vice Presidential nominee JD Vance’s much-memed comments on Diet Mountain Dew this summer – politics will find CPG one way or another.

But how different are Democrats and Republicans when it comes to their pantries? A new survey from data firm and political pollster YouGov last week is shining some light on how liberals and conservatives in the U.S. think about their shopping carts, tracking the most partisan and bipartisan brands across all industries.

BevNET Insiders can access our full analysis and learn what groups are most willing to try new products and where brands fall on either side of the aisle.

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Reed’s Inc. has put $6 million back into the company via a combination of share repurchase and just under $2 million in cash from import partner and largest shareholder, D&D Source of Life Holding LTD. 

💸 Hong Kong businessman Shufen Deng is the sole owner of D&D Source of Life Holding LTD, which acquired the shares rights agreement from Reed’s last May that injected $5.6 million into the company; it also provided a framework for both D&D and Reed’s to import and export beverages from their respective Asian and American home markets. 

💄 According to a 2023 press release, D&D is an investor in multiple consumer goods brands including Waldencast, a “global multi-brand beauty and wellness platform that is currently valued at over $1 billion.”

💬 In a statement, Reed’s CEO Norman Snyder noted plans to leverage D&D’s market presence overseas to expand international distribution while acting to “further build our inventory levels, increase promotional activity, and expand product authorizations.”

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