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As Celsius and Rockstar products continue to struggle along behind the surging Alani Nu brand, parent Celsius Holdings is rethinking its approach to leadership, executing an internal restructuring today with individual leaders now appointed to each of the three energy lines.

• Alex Zigliara has been brought over from FIJI Water to lead CELSIUS.

• Current Celsius Holdings CMO Rishi Daing was tapped to lead Rockstar. 

• The search is on for a permanent Alani Nu president.

That all comes as the trendy Alani NU energy and protein brand delivered 24% growth to $410.1 million, easily besting the company’s name brand Celsius energy line which fell another 6%, per its Q3 2026 report this morning.

Work must be done, said CEO John Fieldly, to reignite Celsius and turnaround Rockstar.

Read the full report on BevNET.

The 12 grams of protein gives Ono a more substantial functional offering than competing products with single-digit protein content, while maintaining zero sugar and low calories (50 per serving). Read the full review.

On the episode, the team discusses Oatly’s innovation, Mondelēz's acquisition of Undercover Snacks and the Simply Good Foods turnaround plan.

Listen here.

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