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A product called “Everyday Dose” sounds pretty intuitive. You would think. 

Indeed, it’s all right there in the name. The Austin-based brand produces mushroom and nootropic-enhanced coffee supplements that are designed as a simple daily wellness boost. 

With coffee as its vehicle to break into the functional beverage market, digital-native Everyday Dose has quietly begun making some modifications. 

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Pop & Bottle has established itself with innovative matcha and coffee lattes. Now, the brand is targeting a functional occasion with Matcha Hydration.

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Diageo’s Ritual Zero Proof has entered the ready-to-drink (RTD) category with three canned non-alcoholic cocktails. 

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Yacht Water Is Building on Atlanta Music and Brewing Veterans

2. Westrock Reports Positive Q1 With Production Lines Fully Operational

3. Beyond CEO Brown: Protein Drink Pivot Hopes to Flip the Script 

4. David Beckham’s IM8 Partners with Inter Miami

5. Nutrabolt Names Former KDP Exec Archambault as President, COO

Catherine Smart thought she and her co-founder were building the next great consumer brand. Instead, they found themselves navigating the painful realities of fundraising, retail pressure and ultimately shutting down their business.

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