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A functional product is only as good as what survives to the last serving. This free guide breaks down how format, stability, oxygen, and absorption decide whether a product delivers. Download and build functional products that hold up. Learn more

The Food and Drug Administration (FDA) believes caffeine content should be jumping off the food and beverage packaging.

The FDA published its 2026 Human Foods Program Guidance Agenda last week, listing new and revised suggestions for preventing foodborne illnesses, reducing diet-related chronic disease and ensuring food is safe for consumption.

Top of the Agenda: “Labeling caffeine content in foods and beverages.”

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Category growth, market share shifts, channel performance, and product innovation have all shaped beverage performance through the first half of 2026. 

This report analyzes the continued expansion of RTDs, which have surpassed $14 billion in sales, identifies the beer and spirits segments demonstrating relative strength despite broader category headwinds, and highlights the innovation themes influencing new product success across alcohol and non-alcohol beverages.

Read the full report with Insider access

If you're building a natural beverage brand, this is your opportunity to put your company in front of the retailers, distributors, investors, and industry decision-makers who rely on BevNET to stay informed about emerging brands, products, and category trends. 

Your listing will appear alongside exclusive editorial coverage and be promoted through BevNET's newsletters, website, social channels, and print magazine, reaching thousands of beverage professionals.

The final deadline is tomorrow. Reserve your listing before time runs out.

Aside from ever-reliable energy drinks, the latest Nielsen scan numbers are a bit of a rollercoaster ride. 

Read the full analysis with Insider access

Nearly a decade after its short-lived first attempt at an RTD, oat specialist Quaker is back in beverages.

🆓 Continue reading the full breakdown on BevNET (free article!)

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

Unlock the full archive here.

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Southern Glazer’s to Cut 1% of Workforce in Digital Sales Shift

2. Top Dog Cocktails Makes $1.3M Investment In Flamboyant Water

3. Mid-Year Snapshot: Promo Pricing Pushes Sports Drinks Ahead

4. Inside Trip’s Breakout Brand Channel Strategy

5. New Brand Plainspeak Wants the Group Chat, Not the Algorithm, to Drive Growth

It’s Hump Day! Here’s a taste of the latest marketing moves from around the beverage industry.

🥂 Cheeky is branching out into RTD mixers with a line of functional tonics, and its growing the line with a neighborhood block-by-block expansion in New York City. Read the full story.

🏍️ No Cap! Soda Pop is celebrating two of its sponsored athletes reaching the podium at the MoonPay X Games in Sacramento. Check out the press release.

💊 Benefit Juice’s drinks are getting a fresh redesign, along with updated flavours and added fibre and vitamin D into every carton. Read the release.

🤖 Industry experts broke down how AI “shelves” online are reshaping the path to purchase and why brands must now market to the bots during BevNET New York City 2026,. Watch the replay.

Read all of the latest marketing news on BevNET.

Functional ingredients are everywhere, but adding a trending ingredient to a label doesn't guarantee a product that actually works – or one consumers will buy again.

Philip Bromley, CEO and co-founder of Viron, and Sarah Fenn, Viron's Director of Marketing, explain the science that separates effective functional products from those that simply make functional claims.

Listen to the episode here. Also available on Spotify and Apple Podcasts.