Plus, The Zero Co. starts shipping and Kendall Jenner joins TRIP. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
September 10, 2026
Bevnet
In today’s issueThe Zero Co. Starts Shipping • Review: How Does Sollos Yerba Mate Stack Up? • CPG Week: Goodles' Great Deal And Rahal's Big Week

📰 Big Today In Beverage

Whey Supply Crunch Gives Alternative Proteins an Opening

Whey Supply Crunch Gives Alternative Proteins an Opening
Shauna Golden's profile picture

Shauna Golden

Reporter

Protein’s rapid expansion across food and beverage has strained whey supplies and sent prices skyrocketing, leaving manufacturers looking for new ways to meet consumers’ seemingly insatiable demand for the macronutrient. 

Yesterday, I took you into the roots of the shortage; now we’re looking at the way brands and suppliers are trying to offer paths out of it. 

  • Alternative proteins are joining the chat, from familiar options like pea to new ingredients derived from water lentils and leafy greens. 

  • We’ll weigh whether the whey crunch just might accelerate the long-promised shift toward more diversified protein formulations.

Read part two on BevNET.

 

👉🏼 The News You Need 👈🏼

The Zero Co. Starts Shipping

Read the story.

 

Kendall Jenner Joins TRIP as Equity Investor, Global Ambassador

Read the story.

 

Non-Alc Beverages Accelerate in Late Summer Retail Sales

Read the story.

 

Review: How Does Sollos Yerba Mate Stack Up?

Review: How Does Sollos Yerba Mate Stack Up?

The brand's single SKU delivers an approachable tropical flavor profile, even if its overall proposition feels familiar rather than distinctive. Read our full review.

 

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🎙️ CPG Week: Goodles' Great Deal And Rahal's Big Week

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This week, senior reporters Brad Avery and Lukas Southard tackle M&A deals from Goodles’ and Barilla to Keurig Dr Pepper and Chobani, with additional insights on Nestlé’s divestments and Peter Rahal’s Medici Brands.

Listen to the episode.

Also available on Spotify and Apple Podcasts.

 
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