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Explore alcohol-free botanical extracts designed for mood and stress-focused beverage applications. Built for consistency, scalability, and clean label positioning. Request samples to evaluate in your next formulation. Learn more

With all the woes about dyes, sugar and preservatives out there, it’s hard to point to a product with a cleaner health halo than good ol’ water. But with fears of microplastics and forever chemicals reverberating among the wellness-minded, even water’s status as a healthy drink is more complicated than ever.

🆓 Read the full story for free in the latest issue of BevNET Magazine

BevNET Live brings together the best and brightest beverage industry builders for two days of exclusive education and insights, networking and more. 

Secure your seat now and save $100 per ticket! Early registration ends April 24, 2026.

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Springtime must be here because total bev-alc dollar sales flipped to positive (+0.5%) for the first time in a while, according to the latest NIQ scans. 

Read the full analysis with Insider access

Learn what it really takes to scale a beverage brand into major retail. This guide covers production timelines, packaging challenges, and co-manufacturing strategy from experienced operators at Octopi. Learn more

Lucille Health has closed a multi-million dollar funding round led by IRIS Ventures to fund a distribution expansion for its first product line, nutrition shakes, and support R&D efforts for future category expansion.

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Tired of chasing food, beverage, and beer reports across sites? The Nombase Data Hub, powered by BevNET, brings together consumer trends, category shifts, retail data, all in one searchable archive, powered by top research partners.

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Ghost Releases Limited Edition 7UP Flavored Energy Drink

2. Distribution: Costco Resets Grow Super Coffee, Oatly

3. How Can Brands Turn Gameplay into Growth?

4. No Sleep Beverage Makes Three Acquisitions With Plans To Expand

5. Mark Anthony Brands to Acquire Finnish Long Drink

It’s Hump Day! Here’s a taste of the latest marketing moves from around the beverage industry.

⚽ Pablo’s Mate adds Los Angeles Distributing as it prepares for its unofficial World Cup marketing campaign. Read the full story

🎮 Hashku, a Bentonville, Ark.-based boutique advertising agency, is using gaming as ripe terrain for building brand growth. Read about the strategy

🤓 Charm Tonic, the brainchild of two college students, is looking to take on the functional THC mocktail space, with a marketing approach targeting Gen Z consumers. Get all of the details

👋 Michael B. Jordan might be out at sea moss wellness beverage MOSS but the brand is not giving up. Read the full story on BevNET

🧃 Minute Maid has employed rapper and celebrity food influencer Action Bronson in its newest Spiked campaign. Check out the full press release for more

Catch up on beverage industry marketing news on BevNET

Growth is exciting, until your operations start pushing back.

Many founders try to solve this by working harder, producing more, or expanding faster. But the brands that actually scale learn a different lesson: at some point, you have to stop forcing it and start building systems that work with your business, not against it.

Tune into the episode now. Also available on Spotify and Apple Podcasts.