You’re reading the Lite Edition, a snapshot of Nosh’s full Daily Briefing for Insider members.

Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, and on-demand CPG video courses, to get the full Daily Briefing and unlock Insider-only content such as:

• Which categories are increasing in healthfulness, and which are dropping off
• Software updates from Ibotta and NIQ to better measure consumers’ path to purchase
• Details on a new patent for brain-healthy kids foods

Explore Insider Member Benefits

Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions.

This free resource, based on a Nombase podcast with MOSH, Cognizin by Kyowa Hakko, and others, explores how the future will be shaped by cognitive-support products that are both effective and market-ready. The future of Brain-boosting foods, beverages, & tech can all be found inside. Learn more

Is the American grocery cart off track? 

A new report by nutrition intelligence company FoodHealth Co. and NielsenIQ suggests U.S. shoppers are falling short when it comes to the healthiness of household food purchases. The report also examined the FoodHealth Scores of new product launches and determined some categories are becoming healthier, while others are missing the mark.

Insiders can access the full story.

Nosh Live kicks off on December 4 + 5 in L.A., and with just two weeks to go, things are moving quickly. Our hotel room block is already sold out, so If you’re planning to join us, now’s the time to secure your spot and finalize travel. 

One of the biggest reasons people return to Nosh Live each year is the mix of attendees you’ll meet. It’s a friendly, collaborative space where conversations come easily and the right people are within arm’s reach.

⏩ VIEW THE FULL ATTENDEE LIST

Grab-and-go olive and pickle snack producer Freestyle Snacks scored a $300,000 investment from Poppi co-founder Allison Ellsworth on Shark Tank. 

Insiders can access all of the details, only in today’s Daily Briefing.

Check registration off your to-do list before Thanksgiving, and join your community in sunny San Diego in January. SFA's new event delivers everything you want from a trade show and more, with networking and sampling both within and beyond the Convention Center. Learn more

At-home baking continues to gain momentum, but it’s not a one-size-fits-all experience. Home bakers partaking in “shortcut baking” are on the rise, according to Mintel, providing baking mix brands a prime opportunity to expand awareness and drive trial. My Better Batch is capitalizing on this demand with two new seasonal launches. 

Become an Insider for all of the details.

Here’s a look at leading headlines from around the food industry. Insiders get access to the full story.

1. Melt Organics Acquires Miyoko’s Creamery
2. Banza Marks 11 Years With New Hires, New Products and Pasta Stronghold
3. Trump Rolls Back Reciprocal Tariffs On Select Foods Imports
4. Whole Foods Evolves As Natural Merges Into Mass
5. Barry Callebaut Taps NotCo AI to Boost Chocolate Innovation

In this reviews roundup, we taste the latest from Lentiful, Better Sour and RIND Snacks.

We are sharing our takes on flavor and texture, packaging and positioning and opportunities for improvement.

Check out this week’s review roundup on Nosh.

Want your product reviewed? Send an email to mwatrous@nosh.com.

We’ve somehow made it from “eat some more protein” to “consume the maximum amount of protein you physically can in a single sitting” in quite a short span of time. To be honest, we’re starting to get a little scared about what comes next…

This week Sweetgreen introduced its highest-protein offering yet – 106g Power Max Protein Bowl. The news came alongside an expanded protein menu that saw the addition of a new Caramelized Garlic Steak Entrée as well.

While you are correct, Nosh is a CPG-focused protein platform, we can’t ignore the direction things are headed in QSR land. Those restaurant trends tend to have great influence on grocery innovation, too. Where could this possibly lead in CPG…?

• Will we see a new brand pushing 100+ grams of protein into a frozen entree? 
• Will the gym bros over at David try to jam that much muscle into a single bar? 
• Should there be a limit on how much protein we can pack into a single product?

Click here and send all of your thoughts and hot takes my way.

You’ve sampled the headlines. Want the full story? BevNET & Nosh Insider allows you to dive deep into market shifts, brand strategies, competitive benchmarks, and more. It’s how the most successful food and beverage operators stay one step ahead.

On this week’s episode, Brad and Lukas explore the implications of the impending hemp beverage ban signed into law last week. The team discusses how industry stakeholders are approaching the existential crisis and what might come next.

• Lukas digs into Gopuff’s big investment round and how it's fueling more AI-integration in the platform.
• The podcasters talk about the growing synergy between energy drinks and fitness supplements.
• The show closes with some in-studio tasting of new food and drink products.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

Like what you are listening to? Please don’t hesitate to rate our show and leave a review on your podcast platform of choice.