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The drink mix space is a billion dollar market, with boatloads of brands slinging a bountiful array of functions and flavors. 

But after years of building brands in RTDs, one former sales leader saw whitespace for a mix that forgoes function, while going all in on nostalgic flavors and cleaner ingredients. Early momentum, coupled with a pair of announcements today, seems to indicate that idea is resonating…

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The term “hockey stick growth” gets thrown around a lot among CPG investment conversations. 

Hockey Stick Ventures is embodying that through its identity and limited partner makeup with the launch of its initial fund.

Read the full analysis with Insider access

Lawson Whiting, Brown-Forman’s President and CEO, will retire, effective when the company names a successor, the Jack Daniel's parent company announced Monday. 

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You’ve sampled the headlines. Want the full story? BevNET & Nosh Insider allows you to dive deep into market shifts, brand strategies, competitive benchmarks, and more. It’s how the most successful food and beverage operators stay one step ahead.

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Something & Nothing Debuts Multipacks Stateside

2. Goodness Of Hemp Act Seeks To Unite Industry Ahead Of November Ban

3. Uncle Nearest Receiver Alleges Lender Ignored ‘Red Flags’

4. Cann Goes THC-Free In Anticipation Of November Hemp Ban

5. Branding Gurus Break Down How to Do ‘Americana’ Effectively

He built an eight-figure brand without raising a single dollar of outside capital. 

In this episode, Curious Elixirs founder and CEO J.W. Wiseman explains exactly how he did it. He shares how a direct-to-consumer strategy fueled profitable growth from day one, why relentless product refinement has always taken priority over rapid expansion, and the lessons that have helped the brand thrive on its own terms.

Listen to the episode here. Also available on Spotify and Apple Podcasts.