Coca Cola names new North America president, Capri-Sun CEO, Feel Free Shot sued, distribution wins͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
September 28, 2026
Bevnet
In today’s issueCoke Names New NA President; Capri-Sun CEO Exits • Arizona AG Sues Feel Free Shot Maker • Straightaway's Airport Bar Brand Lab • MET-Rx's High Protein Shake Launch • Distribution Gains
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📰 Big Today In Beverage

Caliwater Entering New Growth Stage Under New CEO

Caliwater Entering New Growth Stage Under New CEO
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Lukas Southard

Senior Reporter

Cactus water brand Caliwater is embracing its role as a natural alternative to coconut water amid a breakout year under the veteran leadership of CEO Blair Owens.

The brand was already growing under its celebrity-backed partnerships, but it has entered a new phase of expansion under Blair’s direction, with sales rising dramatically this year.

The cactus water hydration brand has also nearly doubled its ACV (All Commodity Value) as it boosts unit velocities and expands its footprint in existing retailers.

Read the full story on BevNET

 

👉🏼 The News You Need 👈🏼

Coke Names Rob Gehring as Next North America President; Capri-Sun CEO Exits →

 

Arizona Attorney General Sues Feel Free Shot Maker in Kratom Crackdown →

 

Straightaway Turns Its Portland Airport Bar Into a Brand Lab →

 

MET-Rx Returns to RTD with High Protein Shake Launch →

 

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🔀 Monday Moves

Stay up to date and understand where new products are moving as you strategize your next step.

💧 oHy is expanding its retail footprint with a nationwide debut at Target, bringing the hydrogen sparkling water beverage to 800 locations across the U.S. Read more

☕ Brüst Beverages has been pumping protein into its coffee since 2018, but as demand has grown in the U.S., the Canadian RTD maker is poised to expand south of its border. Learn more

🛒 Greater Than is bringing its female-centric functional hydration line to a wider range of grocery retailers with new placements at H-E-B, Jewel-Osco, Fresh Thyme Market and more. Read more

💚 Chlorophyll Water is building out its Midwest presence with a launch across all 21 Pete’s Fresh Market locations in Chicago and the surrounding suburbs. Read more

Hungry for more? Stay up to date on distribution gains with BevNET and Nosh Insider Access

 

🎧 Listen Up: Brewbound Podcast

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BevNET and Nosh senior reporter Lukas Southard recently joined the Brewbound Podcast to give a pulse check on the market for intoxicating hemp drinks as well as alternatives that may be in play if a federal ban goes into effect. He also dives into why some states may ignore the ban altogether…

Give it a listen here.

 

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