Craft’s off-premise declines sped up in the final 4 weeks of Q1, according to Circana’s most recent report. Brewbound senior reporter Zoe Licata digs into the numbers for Insiders.

Insiders are also learning about Tilray Brands’ recent decision to cease brewing at Hop Valley Brewing (Eugene, OR) and shift production elsewhere in Oregon. The news comes a day after Tilray’s mixed bag of an earnings report, in which the Canadian cannabis giant said it’s consolidating its network and rationalizing beer SKUs.

Other Insider-only news:

• A tequila-on-tequila investor lawsuit at Diageo;
• NJ’s Cape May Brewing on the move;
• AriZona’s spirited new hard tea line;
• And the Commerce Department’s interpretation of how imported beer and cans are going to be tariffed.

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

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Craft off-premise declines accelerated last month, which should come as no surprise to anyone keeping up with March scans and data reports.

In the last 4 weeks (ending March 23), craft beer dollar sales declined 5.1% YoY and volume, measured in case sales, fell 6.4%, in Circana-tracked off-premise channels (total U.S. multi-outlet, plus convenience), according to the market research firm’s latest monthly report. 

Over the last 12 weeks – a.k.a. the first quarter of the year – craft dollar sales declined 4.5% and volume declined 5.7% versus the same three-month period in 2024. The segment also lost a slight share of the total beer category: dollar share -0.2 points, to 10.09%; volume share -0.1 points, to 7.04%. 

Insiders can dive into all the numbers, including how top 30 craft brands performed across off-premise channels, and how craft compares to total beer.

Now is the time to rethink your can supply! BevSource leverages our strong supplier partnerships and purchasing power to secure competitive pricing—without sacrificing the support brewers rely on. Stop by Booth #411 at CBC to learn how we can help ease the impact of tariffs and inflation. Learn more

Tilray Brands will cease operations at Hop Valley Brewing (Eugene, OR) in July, and transfer production to other breweries owned by the global cannabis and U.S. craft brewing company, Brewbound has learned. 

A Tilray spokesperson confirmed the move to Brewbound, adding that Hop Valley's Springfield taproom will remain open. 

Become an Insider to read more about the move and other portfolio shifts. 

Tilray recorded a 1% YoY net revenue decline across all its business ventures in Q3, but the latest financials are simply growing pains as the company continues to streamline and consolidate its business, leadership shared today during the company’s quarterly earnings call with investors and analysts. 

Tilray CEO Irwin Simon emphasized that Q3 2024 included $6 million in revenue from now discontinued SKUs, affecting comps.

Tilray’s bev-alc division – nearly 30% of the company’s total business – posted slightly better results.

Insiders can read all the highlights, including details on Project 420 and wholesaler consolidation plans, where the company’s bev-alc division is focusing its investment and comments from leadership on the impact (or lack thereof) of tariffs and the state of Tilray’s stock price.

A stockholder representative of flavored tequila 21Seeds is suing its parent company Diageo for allegedly obscuring plans to develop a competing product, while undermining 21Seed’s ability to reach sales goals tied to its earn-out targets.

Insiders can read all the lawsuit details and learn more about 21Seeds’ history.

While in Portland, Maine, for the New England Craft Brew Summit, Brewbound managing editor Jess Infante and senior reporter Zoe Licata checked in with 3 leaders to take the pulse of Maine’s formidable (and cheerfully collaborative) craft scene. 

This special Maine-centric episode kicks off with Maine Brewers’ Guild executive director Sarah Bryan. Bryan dishes on the hottest topics impacting Maine brewers right now – including concerns over decreased tourism from Canada – as well as goals for her second year as executive director. 

Later, the team chats with Thirsty Pig owner Allison Stevens about the craft beer bar and changes she witnessed in how the craft industry is operating, including distribution consolidation and shrinking sales teams.

And Orange Bike Brewing co-founder and CEO Tom Ruff joins to discuss the origins of the gluten-free-dedicated craft brewery, and the impact the availability of diverse beer options has on connecting the community. 

Listen here or on your preferred podcast platform, and please subscribe to and rate the show. 

The Brewbound team is hitting the road and heading to the Craft Brewers Conference on April 28 – May 1 in Indianapolis, Indiana.

The Brewbound trio will be on the ground, covering all the latest news and presentations coming out of the conference, as well as hosting live podcast interviews at the Brewbound booth (#512).

Make sure to stop by our booth #512, where Brewbound will be chatting with brewery founders and owners, beverage entrepreneurs and c-suite leadership across the industry. Whether you’re a business vet or just starting out, we’d love to meet you and hear what’s new.

How to Connect with Us:

• Stop by our booth (#512): We’re excited to set up our Brewbound Podcast studio at BrewExpo America and engage with brewery leaders and industry suppliers. Swing by to meet our team, watch a podcast interview recording, participate in social content, and walk away with a T-shirt.
• Submit your news: Have news or updates from your brewery? Our team is covering the event and would love to hear from you. Submit your news here.
• Contact us to set up a time to chat: Want to schedule time to connect or be part of our coverage? Reach out to us at news@brewbound.com.